Twix has become the latest chocolate bar to be reduced in size as ‘shrinkflation’ continues to affect the confectionary world.
As if this wretched cost-of-living crisis couldn’t get any worse, eh?
Of course, we all romanticise the chocolate of our youth, as well as freaking out when things get more expensive or are downsized.
In the UK, you only need to mention the word ‘Freddo’ to provoke a frenzied outburst from anyone of a certain age.
However, whilst some of this is just misplaced and misremembered nostalgia, if you pick up a Twix in the near future, it will actually be smaller than you previously remember.
In fact, it’ll be a whole three grams lighter, down from 23 to 20 grams.
In other words, that’s about 15 percent of the whole bar!
What’s more – like everything else at the moment – they’re also going to be more expensive too.
Tesco will be selling 16 packs of the ‘fun size’ – which has always been a confusing moniker – for £3, which is an increase from £2 for the same number of bars of the previous size, according to The Grocer.
Over at Sainsbury’s, they’re selling the new multipack for £2.80, which was what they had been before the weight reduction.
Mars, the company that makes the Twix, has explained that they’ve been hit with the rising cost of everything as well, which is why they’ve had to reduce the size of the bar.
A Mars Wrigley statement read: “At Mars we have been absorbing the rising costs of raw materials and operations for some time, but the growing pressures we are facing mean that more needs to be done.
“Reducing the size of our products is not a decision we take lightly.
“But we’re confident that our chocolate brands still offer our customers and consumers the best possible value for money without compromising on quality or taste.”
Of course, we can all relate to what they’re saying.
Just about everything out there is increasing in price, heaping pressure onto those worst-off in society.
It’s worth remembering that some people are really badly struggling before getting too pressed about a three-gram reduction in your multipack Twix.
Still, this is far from the first chocolate treat to be reduced because of the ongoing crisis.
Earlier this year, the Dairy Milk bar was downsized by 10 percent and Cadbury parent company Mondelez blamed inflation for that, too.
Quality Street tins have reduced by up to 550 grams over the years, a steady decline that perhaps explains why some people are fixated on the idea that things were better value or bigger ‘back in their day’.
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