The manager of an Asda branch is being applauded for introducing a 'quiet hour' to help, amongst others, shoppers with autism who can be troubled by loud noises.
Simon Lea, the manager of the Cheetham Hill branch, in Manchester, told the Manchester Evening News that 'you'll be able to hear a pin drop', when the first quiet hour begins in the store at 8am on May 7.
Escalators will come to a halt and in-store music and display TVs will be turned off to help anyone with a disability or any shopper who simply wants to shop in quiet.
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Simon had the idea for the 60-minute period of silence when he saw a young lad struggling to cope in the supermarket.
"This boy was playing absolute blue murder, kicking and screaming. His mum just looked drained.
"She told me he suffers from autism. He was having a meltdown," Simon told MEN.
He ended up calming the kid down by giving him a £1 football.
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"This lad looked at me and he started playing with the football. His mum was the happiest I have ever seen anyone and just for giving him a football," said Simon.
Let's hope we start seeing quiet hours in even more stores.
Words by Liam Bond
Topics: Manchester, Asda, Autism