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Twitter users have been discussing whether it was the right thing to do, with the other main channels showing tribute programmes looking at the Duke of Edinburgh's life for the rest of the day, after he died aged 99 earlier.
Not sure Channel 4 got the message... pic.twitter.com/8Ptm71qM1j
- Greg :rainbow: (@gregwalkeh) April 9, 2021
One social media user posted a video that showed BBC One, BBC Two and ITV showing content about Prince Philip, with Channel 4 sticking with Couples Come Dine With Me.
The light-hearted post was captioned: "Not sure Channel 4 got the message..."
The BBC has officially pulled TV for the rest of the day and will be on the News. ITV have pulled programing until at least 6 pm. Channel 4 have already returned to Flog it
- sᴜᴘᴇʀ ᴛᴠ (@superTV247) April 9, 2021
But it started a huge debate on Twitter.
One person wrote: "Channel 4 are doing the right thing.
"When Diana's funeral was shown in 1997, they broadcast cartoons so that children had something to watch. Every other channel showed the funeral.
"Channel 4 EXISTS to be an alternative channel. Therefore, it HAS to provide an ALTERNATIVE."
Another wrote: "Thank you. There is a large swathe of the country who have little more than a passing interest in the Royal family and do not want to spend a whole 24hrs listening to stories about Prince Philip and the royal family.
"I'm sure we all send our condolences but life goes on."
Even the Head of News and Current Affairs and Sport at Channel 4, Louisa Compton, felt a response was needed, writing: "Today on Channel 4 we broadcast a 30-minute news special shortly after the Duke of Edinburgh's death was announced; an in-depth obituary at 4pm and there'll be an extended @Channel4News at 7.
C4 also has a duty to offer an alternative to other channels hence a return to schedule."
Today on Channel 4 we broadcast a 30 minute news special shortly after the Duke of Edinburgh's death was announced; an in-depth obituary at 4pm and there'll be an extended @Channel4News at 7. C4 also has a duty to offer an alternative to other channels hence a return to schedule.
- Louisa Compton (@louisa_compton) April 9, 2021
Many commented that it was possible to be sad at the death of Prince Philip, while still not needing blanket coverage on every channel.
LADbible has contacted Channel 4 for comment.