Chris Eubank was left 'stunned' when a thief stole his £400 ($543) Louis Vuitton bag - though it was the loss of the chocolate bar inside which really 'messed up' his day.
The former boxer was visiting a Barclays branch in Edgware Road, west London, when a man ran from behind and tugged the designer bag from under his arm at around 1.30pm yesterday (Tuesday 12 October).
The ex-WBO middleweight and super-middleweight champion said he was too taken aback by 'the country's most brazen crook' to give chase.
Speaking to the Evening Standard, he said: "I couldn't believe it. I was stunned.
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"He couldn't have known who I was because he wouldn't have tried it. He was just looking at the prize.
"It was over in seconds and he was down the road like a sprinter with a baton.
"I didn't even think of chasing him at first such was the shock.
"I only saw the back of his head so I didn't see his complexion. He was rather well-dressed with smart jeans."
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Eubank rushed to the bank to report what happened and call the police, before heading in the direction the thief took flight.
Passers-by saw him fleeing but were unable to track him; however, the bank said it did have CCTV monitoring the area.
The 55-year-old is keen to get the bag back as Louis Vuitton doesn't make them anymore.
Plus, it contained a bandana he wore in the jungle on I'm a Celebrity... Get Me Out of Here!, ID for his role as a city marshal in Opelousas, Louisiana, and a quarter bar of Waitrose Belgian chocolate with hazelnuts that had reached optimal consumption temperature.
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Eubank explained: "That's what's really messed up my day.
"It's been in there for six days just ready to eat. I like it at that temperature and they took it.
"I'm hoping if the thief shows the documents to his friends and they recognise my name, he'll give the manbag back."
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He also added that the daylight robbery is a sign of the times.
He said: "I thought, 'He must be the country's most brazen crook'.
"But it's a sign of the times - they don't care about confronting someone like me, so nobody is immune.
"The police's hands are full with everything that's going on. But we need protection on the streets."
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A Metropolitan Police spokesperson said: "We can confirm that at around 1.30pm on Tuesday, October 12 police received a report of a bag snatch at Edgware Road, W2.
"The male victim was walking along Edgware Road when a bag he was holding under his arm was snatched. The suspect fled the scene on foot.
"No persons were injured. There have been no arrests."
Featured Image Credit: Alamy