A woman was shocked to see what she thought looked like a gingerbread man 'having a happy ending' during a Costa advert on TV.
Carer Claire Fletcher was watching the Great British Bake Off with her partner Trevor Brown on 9 November when a Costa advert appeared on screen.
They paused the TV so that Trevor could go and get a drink - at which point they both looked at the screen and burst out laughing.
They realise the coffee chains' Christmas gingerbread cup had been placed at an awkward angle, in turn reminding them of a penis.
Claire, 38, reckons the 's' on the Costa logo also made it look like the shape was enjoying a 'happy ending' - quickly taking a snap of the TV and sharing it with friends on social media.
The Costa fan, from Wakefield, West Yorkshire, said: "We were sat watching Bake Off then the ad break came on.
"The other half happened to pause it to leave the room and it was paused in that position.
"We spotted it at the same time and both laughed. I said 'that's obviously a penis' and both wondered if the placement was on purpose because of the position of the cup and the 's'.
"It looks like the gingerbread man had a happy ending.
"I took a photo of the screen to share on Facebook to see if anyone else spotted it."
Claire - who is a self-professed 'latte girl' - said she and Trevor spotted the ad as they settled down on the sofa after she got home at 8pm.
She reckons the judges of Great British Bake Off - who are known to enjoy the odd innuendo - would enjoy the amusing discovery.
"I think it was the second ad break because I took the pic at 8.30pm and we started watching around 8pm when I got home from work," Claire recalled.
"I laughed longer than he did because I'm a child with stuff like that. I think Paul and Prue would find it funny.
"It's made me look at the Christmas Costa cups in a new light, I will always see a penis."
Channel 4 said it was waiting for Costa to comment on as it was 'their campaign'.
LADbible has reached out to Costa for comment.
Featured Image Credit: Kennedy News & Media/Costa