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Guinness 0.0% Drink Is Back On The Shelves

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Guinness 0.0% Drink Is Back On The Shelves

Guinness has announced the return of its alcohol free bev which is available to purchase this week.

You'll be able to pick up the Guinness 0.0 in select Morrisons and Co-op stores, followed by distribution in further supermarkets and pubs nationwide.

Credit: Guinness
Credit: Guinness

With alcohol-free products on the rise (some people just cba with the hangover, alright?) this is the 0% beer of all 0% beers from the brewers at St. James's Gate.

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According to Guinness, the alcohol-free version boasts the same smooth taste, flavour and unique dark colour that Guinness is known for.

This might be because the brewers start by brewing Guinness 0.0 in the same way they always have.

The alcohol is then removed through a cold filtration process that ensures the iconic, much-loved character of Guinness is maintained and nothing is compromised.

You can buy it in a pack of four. Credit: Guinness
You can buy it in a pack of four. Credit: Guinness
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The resulting product is unmistakably Guinness, featuring the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes.

For those choosing not to drink alcohol, Guinness 0.0 is also a low-calorie option with just 17 calories per 100ml. This means a standard can of alcohol-free Guinness 0.0 contains less than 75 calories - but with the iconic flavour that you know from a regular pint.

Guinness 0.0 was initially launched in a limited number of supermarkets in October last year but recalled after production tests identified the possible contamination of some batches.

Following an investigation, the firm identified a process failure and said it has since put in place additional measures and controls throughout the production process.

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Neil Shah, Head of Guinness GB, said: "We are incredibly pleased to have Guinness 0.0 back on shelves and in pubs and have put in place additional quality assurance measures to make sure this really is the best alcohol-free Guinness possible.

"So, even if you choose not to drink an alcoholic drink, you can still enjoy an iconic pint of Guinness without the alcohol. We firmly believe we have created a taste experience truly unrivalled in the world of alcohol-free beer and can't wait for people to try it."

Credit: Guinness
Credit: Guinness

The drink will be available in 440ml can format in select off-licences and supermarkets including Morrisons and Co-op.

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The rollout of Guinness 0.0 to pubs is set to take place in September alongside Guinness' brand new MicroDraught on-tap technology, meaning pub-goers can choose to enjoy an iconic pint of Guinness without the alcohol as if freshly poured the way it should be in their favourite local, whatever the occasion.

Featured Image Credit: Guinness

Topics: News, UK, Guinness

Rebecca Shepherd
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