A mum out shopping in M&S came across her young son's doppelganger in the form of a mannequin - and fair play, the resemblance is pretty spot on.
Mum Louise was out shopping with her five-year-old son Austin A'hern when she came across the M&S dummy that was a dead ringer for him.
As well as being around the same height and build, both Austin and the mannequin had their blond hair styled the same way and were clad in the same outfit - the schoolboy was even able to emulate the mannequin's facial expression while his mum snapped a quick photo.
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Louise, from Ystradgynlais, Powys, Wales, said: "Honestly, I just couldn't believe it.
"Nobody knows their child more than the parent.
"Their facial features were the same, the mannequin's feet stood the way Austin stood, and even the hairstyle matched the way Austin's hair was cut.
"It's just unbelievable."
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Louise said her young son couldn't stop laughing at seeing his 'twin' and kept touching its hair.
She added: "Austin kept saying 'that just looks like me'!"
Austin's instore lookalike was first spotted by Louise's niece, who sent a photo to her aunt. In turn, she then showed it to the youngster who was thoroughly confused after seeing 'himself' in the snap.
Louise said: "And then he looked closer and thought, 'What am I doing there?'
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"He then realised he didn't get those clothes because the mannequin was originally wearing a pair of pyjamas.
"He then went, 'That's not me, who's that?' He looked at it again, and couldn't understand what's going on."
So Louise decided to bring her son into the M&S to meet his double.
Staff at the store agreed the pair were the spitting image of each other - so much so, they even dressed Austin up in the same outfit to really add to the effect.
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Bizarrely, this isn't the first time a mum has spied a mannequin that looked just like their child inside a branch of M&S.
Earlier this year Jo Kinsler, 40, was out shopping with her three-year-old daughter Ava when they saw a mannequin wearing the same leggings as her, which also had her distinctive blonde curly hair.