Strongbow Dark Fruits Kegs Are Now On Shelves In UK Supermarkets
It doesn't feel like it yet, but Summer is on the way.
Sure, we might be about to get 'The Beast from the East' versions 3 and 4, but once they have blown themselves out we're surely due for a longer period of sunny weather and warmth.
With that in mind, Strongbow have finally brought their kegs of Dark Fruits into the supermarkets.
Eagle eyed fans of Strongbow Dark Fruits will remember that we told you of their existence back in February when the company announced that they were coming with a Valentine's Day themed poem.
Roses are red
Violets are blue
Lovers of Strongbow Dark Fruit
This #ValentinesDay keg is for you :purple_heart:
Hitting stores before Easter
This much is true
So keep your eyes peeled
And look out for the first few pic.twitter.com/pyoECzbIk0
- Strongbow UK (@strongbowuk) February 14, 2018
Well, they've made good on their promise. It's not quite Easter yet and the first pictures have arrived of giant purple tins of lovely cider, sitting there on the shelves.
As you can see from the photo below, Morrisons are selling the kegs for £17 - for which you get five litres of sugary, summery goodness.
At present they're only available in stores - you can't order it online, in other words - but since I imagine you're probably grabbing your coat and legging it out the door to pick up a keg right now, just think how refreshed you'll be after chugging some of the good stuff.
Think about it - five whole litres. That's more than enough for you and your friends to drink on a lovely warm afternoon in the garden.
You could even have a barbeque - remember those? From back when we could see the sun? Bliss.
Understandably, the people who make it are pretty pleased with themselves - although they must be banking on us getting some sun in which to enjoy a lovely fruit cider.
Strongbow is owned by Heineken, and their cider director (what a job!) Emma Sherwood-Smith said: "[The kegs are] set to be a game changer for cider drinkers and retailers alike,
"The launch has already stirred up a lot of excitement which we expect to increase even more once shoppers purchase the new keg."
However, not everyone is so impressed.
If you do the maths you can work out that in actual fact you would get more Strongbow for your money by just buying in the regular cans.
Let's assume 4 cans comes in at about £5 (In Tesco it is exactly that). Cans are 440ml, which means that if you spent £15 on cans you would end up with 5.28 litres for cheaper than the £17 keg.
However, kegs are much more fun than cans, aren't they? Also, let's not quibble over a measly 280ml.
Featured Image Credit: Strongbow UK