• iconNews
  • videos
  • entertainment
  • Home
  • News
    • UK News
    • US News
    • Australia
    • Ireland
    • World News
    • Weird News
    • Viral News
    • Sport
    • Technology
    • Science
    • True Crime
    • Travel
  • Entertainment
    • Celebrity
    • TV & Film
    • Netflix
    • Music
    • Gaming
    • TikTok
  • LAD Originals
    • Say Maaate to a Mate
    • Daily Ladness
    • Lad Files
    • UOKM8?
    • FreeToBe
    • Extinct
    • Citizen Reef
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • UNILAD
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
Snapchat
TikTok
YouTube

LAD Entertainment

YouTube

LAD Stories

Submit Your Content
Lyle's Golden Syrup ditches logo with dark hidden meaning after 150 years

Home> News> UK News

Published 14:47 20 Feb 2024 GMT

Lyle's Golden Syrup ditches logo with dark hidden meaning after 150 years

It holds the Guinness World Record for the world’s oldest unchanged brand packaging

Claire Reid

Claire Reid

Lyle’s Golden Syrup has gone for a sleek new rebrand on some of its products - removing the illustration of a dead lion to something more cheerful.

For those who are partial to a bit of the sweet syrup, you may have spotted the somewhat unusual image that adorns the front of its products - it shows the carcass of a lion, lying on its side with a swarm of bees flying near its head. Underneath the drawing are the words: “Out of the strong came forth sweetness.”

The Lyle's golden syrup tin has remained unchanged for decades.
PA

The slightly morbid drawing has a long history behind it, having first appeared on tins all the way back in 1883 - in fact it holds the Guinness World Record for the world’s oldest unchanged brand packaging.

Advert

On its website, the company explains: "Lyle had strong religious beliefs, which is why the tin's famous logo depicts strongman Samson's 'lion and bees' from the Bible's Old Testament, registered as Lyle's trademark.

“‘Out of the strong came forth sweetness’ as the quote goes; where bees produce honey inside the lion's carcass, rich syrup pours from the well-loved tin…”

How the new bottles will look.
PA

Sounds… erm lovely.

In fact, Brits were left shocked after first noticing the design back in 2022 when one shocked X user wrote: “Tell me I’m not the only one who didn’t realise the lion on Lyle’s Golden Syrup packaging is depicted dead?!"

Advert

And others were quick to jump in to admit they also hadn’t spotted it before, with one responding: "Oh ew I assume they are flies around it! How odd?!"

"Hope never realised and now can’t unsee it," said another, while a third added: "Genuinely ruined it for me!"

Well now, Lyle’s has introduced a rebrand that will take place across the full product range, excluding the classic tin, which will retain the original illustration.

The logo has been changed for something more cheerful.
PA

James Whiteley, brand director for Lyle’s Golden Syrup, said: “We’re excited to unveil a fresh redesign for the Lyle’s Golden Syrup brand.

Advert

“While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs.

“Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s.

“We’re confident that the fresh new design will make it easier for consumers to discover Lyle’s as an affordable, everyday treat, while re-establishing the brand as the go-to syrup brand for the modern UK family, featuring the same delicious taste that makes you feel Absolutely Golden.”

Featured Image Credit: Lyle

Topics: Food And Drink, History, UK News

Claire Reid
Claire Reid

Claire is a journalist at LADbible who, after dossing around for a few years, went to Liverpool John Moores University. She graduated with a degree in Journalism and a whole load of debt. When not writing words in exchange for money she is usually at home watching serial killer documentaries surrounded by cats. You can contact Claire at [email protected]

Advert

Advert

Advert

Choose your content:

6 hours ago
8 hours ago
10 hours ago
  • Anna Moneymaker/Getty Images
    6 hours ago

    Body language expert explains why King Charles was 'clearly uneasy' after what Trump did during state visit

    Trump was breaking royal protocol once again

    News
  • Nina Westervelt/Billboard via Getty Images
    6 hours ago

    Major new discovery in case of decomposing body found in boot of singer's impounded Tesla

    The Tesla was registered to singer D4vd, real name David Anthony Burke

    News
  • Handout/Getty Images
    8 hours ago

    Disturbing behaviours Madeleine McCann prime suspect Christian B displayed before arrest

    Christian Brueckner's claimed McCann was 'dead' among other odd behaviours in the ITV documentary

    News
  • Jonathan Brady - WPA Pool/Getty Images
    10 hours ago

    Royal protocol explained as Donald Trump breaks major etiquette in first moments of meeting with King Charles

    The US president is currently in Britain on a second state visit, with plans to meet Sir Keir Starmer tomorrow

    News
  • Lyle’s Golden Syrup had logo for 140 years with dark hidden meaning
  • Meaning behind ‘hidden’ number on Cadbury’s Creme Eggs revealed
  • You can now book afternoon tea with the best view in London (and it’s not where you think)
  • Man with rare spice tolerance accused of cheating in food competition