Tesco's Jamie Oliver Tweet Savagely Trolled - And Even Lidl Got Involved
Tesco announced today that it has partnered with a big celebrity name to 'create a range of delicious, healthier and affordable recipes'. Sounds lovely, right?
Super excited to announce our new partnership with @JamieOliver! We'll be working together to create a range of delicious, healthier and affordable recipes!
Keep your eyes on #TescoandJamie https://t.co/MyxlvZC6Fa pic.twitter.com/ZEBGuhHrMp
- Tesco (@Tesco) September 10, 2018
You can literally imagine the social media person proudly hitting 'send', before leaning back into their chair and cheerily dusting their hands for a good job well done.
"People are going to love this," they say with a smile, reaching for a celebratory Hobnob and a brew.
But wait, what's that? Oh, crap. Turns out people do NOT love this. Not one bit. Um...
The phones start ringing. Someone from finance runs in, asking what the hell they've done.
"I thought people liked Jamie Oliver?!" Social-Media-Person responds, referencing the 50-or-so meetings they've sat in with the smiley and enthusiastic comms team, where talk was nothing but positive.
That's right, Tesco has partnered with Jamie Oliver for a new campaign, which sees the TV star step up as an ambassador to help others 'make healthier choices more accessible and affordable'.
That sounds like a winner, no? Well, no, the internet has other ideas. In fact, the internet is positively fuming.
Nooooooo whhyyyyy???????? This guy is such a killjoy on everything tasty. BRING BACK TURKEY TWIZLERS AND DONT TAKE AWAY ANY MORE OF MY SUGARY, FATTY OR SALTY FOODS
- Samantha Whitehouse (@Sam_ATLForever) September 10, 2018
Thanks to you, I now have to pay more for a drink to help me keep hydrated and fuelled, simply because overweight people can't buy their own Diet drinks. Thanks for nothing Jamie.
- anthony green (@antho1) September 10, 2018
Others just took the chance to troll Jamie, with one person writing: "Every spittle helps."
Another referenced his war on turkey twizzlers AND the recent kerfuffle with jerk seasoning, tweeting: "Jerky Twizzlers anybody?"
Someone else simply tweeted the middle finger emoji. 128 times.
Lidl got involved, too:
We're always delighted to see new faces in our stores Chris, you'd be most welcome.
- Lidl UK (@LidlUK) September 10, 2018
Jamie has said the aim of the partnership is to help people cook from scratch more - something that he believes is the 'best way to look after your health'.
"Together, we want to empower Tesco customers to eat better food, and promote real change in the eating habits of the nation," he said.
"It's about embracing beautiful, fresh produce to ensure we get maximum goodness in every meal. We want to help you feed your family with good, wholesome meals, so you know exactly what's in the food that you're eating. I don't think anyone would argue with that."
He added: "Tackling childhood obesity is my major focus for the next 12 years. We know it's a big challenge, but there are some really exciting ideas developing about how to make our whole environment healthier - like stopping advertising junk food to kids, introducing price promotions for healthy ingredients (not just unhealthy food), and giving schools proper support to teach kids what healthy looks like.
"It's going to be an interesting time, but I'm up for the challenge!"
Let's hope Tesco's social media team are too. This could be a long day.
Featured Image Credit: PA