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The John Lewis Christmas advert is here and it's as emotional as expected.
The 'Give A Little Love' advert, which is a joint advert with Waitrose, has been inspired by the random acts of kindness we saw pop up across the country during the first lockdown earlier this year.
It starts off with a kid who has his ball stuck up in a tree, which a little girl manages to get down with the help of her heart-shaped umbrella.
In total there's nine different scenes, made up of live action and animation and almost certain to get you feeling in the Christmas mood.
As well as kick-starting the festive period for many of us, John Lewis & Partners and Waitrose are hoping to raise £4million for charities Home Start and FareShare.
The retailers say there will also be an additional £1m donated by their stores branches to help local charities that are supporting struggling families this Christmas.
Alongside the advert, as in previous years, there's a selection of merchandise - this year it includes the heart umbrella, a Give A Little Love pin badge, tote bag and a range of t-shirts.
John Lewis executive director Pippa Wicks said: "We recently set out our ambition for our business to be a force for good - so we decided that this year was the year to break the mould and do something different.
"We have a long tradition of helping support the communities which we serve, so, as we launch one of the best-loved assets, our Christmas ad, it's fitting to take this one step further by working hand in hand with two incredible charities supporting families in need."
James Bailey, from Waitrose, said: "Each year festive adverts come and go - and some are remembered more vividly than others. But our advertising this year will leave a lasting legacy - and in that way, we hope it won't just be for Christmas."
For 2020, the advert is soundtracked by its own brand-new song, that was written and performed by BRIT award winner Celeste.
The song is being released as a charity single, with 10p from each download going to the campaign.
Featured Image Credit: John Lewis and Partners
Topics: UK News
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