Woman wins cheese rolling race despite being knocked unconscious in brutal fall at the finish line

However, as some were rolling down the hill on their side, a video shows the woman standing up and running towards the wheel of cheese before losing her footing.

She began hurlting down the almost vertical mountain before being knocked unconscious at the finish fine as onlookers gasped.

The 19-year-old said she didn't realise she had won the race until she woke up in the medic tent.

The teen said the harsh fall was well worth it as she got to take out the number one title on the bank holiday.

Irving, from Canada, said she was not too rattled by what happened and is now 'all 'good … now that I remember it'.

Ah, just wake up tomorrow and take a look at those bruises.

Users were left stunned by the footage, as one person wrote: "Not sure this is the most sensible sporting event out there."

Another said: "Knocked unconscious chasing a roll of double Gloucester cheese! Woman loves her cheese!"

A third joked: "This seems like a Liz Lemon flashback on 30 Rock come to life."

While another shared: "Annual tweet to say that this hill much steeper than it ever appears on camera. The people who run/fall down it are mental! You have to go to it if you're ever in the area."

Hundreds competed in the annual event this year, with Matt Crolla, 28, from Manchester, winning the first race.

He admitted to BBC News that there is no way to 'prepare' for the sport.

"I don't think you can train for it, can you? It's just being an idiot," he said.

Crolla added: "I'm glad I'm pretty conscious and I've not got many serious injuries."

Kyla Hill of Team Cheese, the group of volunteers who help organise the event, said the event had generated some notoriety for the small West Bromwich town.

"It puts us [Brockworth village] on the map, makes us a bit famous, draws people in from over the world," she said.