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Audi is getting rid of its incredibly confusing naming system for cars

Home> News> World News

Published 17:46 22 Mar 2024 GMT

Audi is getting rid of its incredibly confusing naming system for cars

An end to the chaos

Tom Earnshaw

Tom Earnshaw

At risk of coming across like a grump boomer, Audi has finally seen the light in scrapping its naming system when it comes to cars.

The German automotive manufacturer is bringing to an end its seven year long policy when it comes to the little numbers and letters you might see scrawled across the back of one of its cars.

No, we don't mean the brand of the cars. The Q3s of this world will still be name as such.

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We're on about the extras, which are usually spotted to the right side of the number plate on the boot.

An eco-friendly future is behind the move following Audi's investment in its e-tron electric vehicle models.

With the new Q6 e-tron SUV coming out in the near future, it'll be the first car to not have the extra letters on the boot lid.

So say goodbye to the likes of the Audi A3 40 TFSI, A3 30 TFSI, 30 TDI, and 35 TDI. See, told you it's confusing.

The numbers and letters actually referred to differing horsepower engines that each car had.

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The higher the number, the more powerful the engine. One for the car buffs rather than the ordinary commuter when it comes down to the nitty gritty, though.

An e-tron model.
Ou Jinwei/VCG via Getty Images

Florian Hauser, Audi’s Head of Sales & Product Marketing for Battery Electric Vehicles, told Auto Express it was all about simplifying the experience for the driver.

Hauser said: “When we talk about simplicity we don’t just talk about the options and the configuration process.

"We are really thinking of getting the leanest engine programme for the Q6 which still refers to our customer demands."

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It'll mean that any 4x4 going forward will simply be known as 'quattro', for example.

Hauser explained: "And if it’s a performance model with quattro, then it’s SQ6'. If you think about what’s coming next, when we talk about rear-wheel drive it’s just a Q6.

Interior of an Audi car.
Klaudia Radecka/NurPhoto via Getty Images

"For smaller and bigger batteries we could think about a suffix behind the ‘6’ - for example ‘Performance.’ And so we don’t need the numbers anymore, so we won’t show them."

It'll be one that impacts the UK and European driver rather than those with an Audi in the United States. And that's because the complicated naming system never made it across the Atlantic.

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And the changes are expected to continue, with Top Gear expecting the likes of the A5 and A7 to be updated in accordance to the new naming rules for e-tron models.

Featured Image Credit: Getty Stock Images

Topics: Cars, Technology, Travel, UK News, US News, World News

Tom Earnshaw
Tom Earnshaw

Tom joined LADbible Group in 2024, currently working as SEO Lead across all brands including LADbible, UNILAD, SPORTbible, Tyla, UNILAD Tech, and GAMINGbible. He moved to the company from Reach plc where he enjoyed spells as a content editor and senior reporter for one of the country's most-read local news brands, LancsLive. When he's not in work, Tom spends his adult life as a suffering Manchester United supporter after a childhood filled with trebles and Premier League titles. You can't have it all forever, I suppose.

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@TREarnshaw

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