Ian Wright just mugged off Lord Alan Sugar in expert fashion over his 'pink shirt' comment.
Earlier this week, The Apprentice star questioned Arsenal's pink kit during their recent game against Crystal Palace.
Taking to Twitter, he wrote: "Pink shirts ! I wonder if @IanWright0 would have played in a pink shirt."
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Sugar received a fair amount of flack for the comment, including from Wright himself, who decided to troll the businessman by wearing a bright pink shirt during a recent appearance on Match of the Day.
When the former Arsenal forward was asked about his clothing choice, he quipped: "Real men can wear pink."
Dozens of people have praised Wright for the statement on social media, with one writing: "@IanWright0 completely mugging off @Lord_Sugar with possibly the brightest pink shirt that’s ever existed.
"Beautiful stuff. F**k off @Lord_Sugar you pathetic dinosaur."
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Another said: "Ian Wright ending a Twitter spat live on Match of the Day with a pink shirt is exactly the kind of passive-aggressive joy that I live for."
This isn't the only football-related tweet Sugar's faced criticism for in recent weeks, having previously complained about the all-female commentary team at the Women's Euro 2022.
He wrote: "I am watching the women football and notice that ALL the commentators are women.
"I also note when men’s football is on there is a symbolic female commentator to cover the broadcasters arse.
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"Should I complain there should me a male commentator in women’s football."
Dragging Wright into the conversation, the 75-year-old later claimed that his tweet may have contributed to the former footballer's appearance during the Lionesses game against Norway.
"I was pleased to see my old mate Ian Wright was given the opportunity to commentate on the ladies game last night," said Sugar.
"I wonder if my earlier tweet below touched a nerve. Of course BBC sport will say not at all, Ian was already lined up for it @IanWright0."
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It's safe to say Wright was not having any of it, as demonstrated by a video response shared on his social media page.
Addressing Sugar directly, the 58-year-old said: "Alan, the thing is, my friend, rather than just say: 'I got it wrong, lots of men are working at all levels of the tournament,' you double downed on some complete f**king foolishness.
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"In your mind, you actually thought that after you sent that tweet, the BBC phoned me up. Never mind the fact that we’ve been ready to do this for a year, I’ve been booked for a year.
"You genuinely think that they called me up and said, 'Ian, you’ve got to get back from Germany ASAP, Alan Sugar’s tweeted and we can’t upset him, we need to get you on!'
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"You genuinely believe that happened? I need to know! Because that says to me your ego is totally out of control."
Wright continued: "Where’s the people around you to hug you bro? You need some hugs man. Coming on Twitter for attention like this, it’s laughable. Stop doing it to yourself.
"In all seriousness, I’m glad you’re watching and the only thing you can find fault with doesn’t even exist.
"I hope you enjoy the rest of the tournament. Can you please tweet again so I can work Friday? Please? God bless."
Daisy Phillipson