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Featured Image Credit: SWNS
The new landlords of a pub that closed down after a customer said the f-word are upholding the strict rules against 'potty mouths'.
While pubs are generally places where people let loose and unwind, anyone who heads to The Fox & Goose in Worcestershire will need to watch what they say - or else they might get booted out.
Owner Humphrey Smith is not kidding either, having shut the doors to the brewery back in October 2019 after overhearing a punter say 'f**k'.
It had only been open for seven weeks at that point and went on to remain closed for nearly three years.
But this all changed when the 76-year-old boss - who runs 300 pubs across the UK - agreed to reopen The Fox & Goose.
New landlords Ana Hale-Askew and Alex Savage have been ordered to 'keep it clean', and anyone who breaks the rules will be told to leave.
Savage, 68, who lives above the pub, said: “We are welcoming customers back, provided they curtail any foul language. If the pub gets closed we will lose our home as well.
“I don't want to be in that situation. I've got visions of running this place for a couple of years.
"We've told everyone to come in, enjoy a drink and have a laugh but for heaven's sake keep it clean."
As well as Smith's rules against swearing, the 'zero tolerance' policy extends to the use of phones and tablets too.
Anyone caught trying to make or take calls will be asked to go outside, and the same goes for using social media - sounds like a fun pub, eh?
Oh, and kids are also banned unless they need to use the loo.
Savage continued: "It was the swearing that got us closed last time. We have had two complete trading weeks.
“Everybody that we have met who has come into the pub has been absolutely brilliant.
“A lot of that reputation was in the past and no longer justified. We're open for business. Please show your faces and give the beer a try.
"To help us keep it open we need people to work with us and control their language."
Hale-Askew, 22, added: ‘’We always have to keep our ear out for any bad language.
"We give people a gentle warning if they swear and then if they do it again they're asked to leave.
"Thankfully it hasn't happened very often since we've been here.
"One thing about running a Samuel Smith pub is that you follow the rules whatever they may be and that means no potty mouths.
"The customers are very glad the pub has re-opened and we're looking forward to getting to know the locals."