People losing minds over Fruit Of The Loom 'Mandela Effect' after realising logo they remember never existed

If you end up down the rabbit hole of conspiracy theories surrounding the Mandela effect, you'll end up questioning everything you've ever known.

The term refers to when a large group of people collectively 'misremember' the same thing - like a landmark event, a logo or the letters in a word - but remain adamant that their recollection is correct.

The internet is flooded with other weird examples of the Mandela effect, but arguably one of the most contentious debates surrounds a clothing company's logo - Fruit of the Loom and its cornucopia.

Basically, one camp are absolutely convinced that the US brand's fruity logo once featured a cornucopia too, while the other half, and the actual company, insist it never did.

This row has actually been raging for a lot longer than you think, as the star of the clothing company's adverts claimed the horn-shaped basket used to be on the labels of our purchases way back in 1994.

An article in a Florida newspaper which detailed an interview with Samuel Wright - who also played Sebastian the Crab in The Little Mermaid - read: "For 19 years, Wright made anywhere from 120-140 television commercials for Fruit of the Loom underwear. And he didn't even wear Fruit of the Looms.

"He wore skimpy bikini briefs. 'My wife is European,' he says from a hotel room in Tampa. 'She said (cotton underwear) made me look like an old man'.

"Anyhow, Fruit of the Loom's logo was initially a cornucopia swollen with an apple, green grapes, purple grapes, and their green leaves. Wright was the purple grape cluster. And he had to pretend Fruit of the Looms never found them that were great."

On top of that and various other bits of evidence, a dedicated TikTok creator has been on a mission to prove the cornucopia was a part of the logo for months - and she has some pretty compelling proof to back up her claims.

Nicole, better known as @dimelifting online, has trawled through decades of information in the hopes of proving her point and eventually found a t-shirt with the logo exactly how she remembered it. Take a look at her conclusions here:

She told social media users: "When Fruit of the Loom was asked about the cornucopia, they straight up lied to us and said it never existed."

She has also referred to it as 'one of the greatest marketing ploys in history'.

Fruit of the Loom has addressed the cornucopia controversy too, although people aren't completely trusting of their word.

In a tweet shared in June last year, the firm shared a snap of a crossword puzzle which had the hint: "Fruit of the ____ (company that does not, in fact, have a cornucopia in its logo)."

The image was posted alongside the caption: "The Mandela Effect is real, the cornucopia in our logo is not."

Fact-checking website Snopes have now weighed in on cornucopia-gate, claiming that the photographic evidence is 'weak' and out of hundreds of examples, 'only two discrete images' were provided of the logo with a cornucopia.

The page read: "Both images are allegedly taken from shirts found in thrift stores.

"Because no verified image of a Fruit of the Loom containing a cornucopia exists in print, and because the company has officially stated that its logo has never contained a cornucopia, the claim is false."

Maybe it always was just the apple, green grapes, purple grapes, and leaves. But I for one distinctly recall the fruit spilling out of a cornucopia - just like hundreds of others who are losing their minds about it.

One said: "It did exist. The company removed it and is gaslighting everyone into thinking it didn't exist. A girl on tiktok is getting all the receipts and pictures and information to prove it and the company is trying to sue her."

Another fumed: "Fruit of the loom, much like their underwear, is full of sh*t. They know the pic on the left was their logo at one point."

While a third wrote: "The first logo did exist. Perhaps it’s not the Mandela effect but the company decided to change the logo."