Since Katrina and the Waves last won the Eurovision Song Contest back in 1997, the United Kingdom has made an embarrassing habit of finishing near the bottom, but how do we fare with this year's entry?
The so-called 'big five' countries - the United Kingdom, Spain, Germany, France and Italy - all gain automatic access to the final after last year's competition was cancelled as a result of the coronavirus pandemic.
Newman describes the brassy, dance track as a "banger", and says he wanted to create something "full of positivity" following the pandemic.
Newman now faces the task of trying to claim the UK their sixth win in the contest - but he faces stiff opposition.
Will the UK be on the receiving end of multiple douze points or will it, as per usual, be nul points?
James Newman was born on October 19 in 1985 and is 35-years-old.
The singer was born in Settle, North Yorkshire where he and his brother John were brought up by his mum after his father left when he was just six-years-old.
The Newmans are one seriously talented family, too, with his brother James also being a chart-topper after his single 'Love Me Again' went to number one in the UK in 2014.
James moved to London by the time he was in his 20's and had already managed to establish himself as a well-known singer, songwriter, musician and record producer working with some of the country's best-known artists.
James Newman was selected to represent the United Kingdom at last year's competition with 'My Last Breath' before the contest was called off due to the coronavirus pandemic.
Speaking to the BBC in March, Newman said he wanted to write something "fun and upbeat" to mark his return to the competition.
Let's face it, the UK hasn't had the best of luck in the last few years at Eurovision, what with Michael Rice coming dead last in 2019 and SuRie's 2018 performance being interrupted by a stage invader.
But this year's effort could just change the UK's fortunes, as James Newman heads to Rotterdam with a total bop.
Will it win? Probably not. But with the right staging, Newman could well indeed 'light up with room' with Embers.
For the first time in a long time, it isn't totally out of the question that the UK could finish on the left-hand side of the board.
James Newman has clearly written the best UK Eurovision entry for quite a few years. Really hope the staging does the song justice and that those brass moments are massive and ridiculous :trumpet: #embers
- James (@jrawson) March 11, 2021
Did the BBC actually listen? Have we got an entry that is reflective of current British pop music? Have we got something that's even mildly competitive? I'm SHOOK
- Dan' (@mundueftirmer) March 11, 2021
James newman is deffo a dark horse for eurovision in May! I think he has one of the only 'chart' songs of this year
- Matt Brown (@euro_mattbrxwn) April 25, 2021
The Netherlands is hosting the 65th Eurovision Song Contest at the Ahoy arena in Rotterdam.
They're hosting after Duncan Laurence won the 2019 competition with the song 'Arcade' - and he will open the first semi-final show.
The semi-finals will take place on Tuesday, May 18 and Thursday, May 20 at 8pm (BST).
The final will then be help on Saturday, May 22 at 8pm.
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