Earlier this week, history was made when the Oscars messed up Best Picture, giving the Academy Award to La La Land instead of Moonlight. They're now calling it "Envelopegate". Catchy.
Now acting royalty Warren Beatty will forever be known as the guy who read out the wrong winners.
So London theatre Rio Cinema in Dalston paid homage to the epic fuck-up by playing 20 seconds of La La Land before their showing of actual Best Winner Moonlight.
"It would have been quite awkward if they hadn't got the joke - but luckily they did," General Manager Andrew Woodyatt told The Metro. "We played the beginning of one of the La La Land trailers which is not exactly like the opening of the film, but everyone in the audience were going 'hang on a moment, something's wrong here'.
"We stopped it, made it look as though we made a mistake, and then started Moonlight. It got a huge round of applause and everyone loved it."
People on Twitter were really impressed too.
Did they get the idea from this guy?
In other awkward moments news - the trailer for Seth Rogen's R-rated animated film Sausage Party was accidentally shown to children in a cinema in California.
To be fair, when I first saw it was an animated film, I thought it would be a family movie - albeit it with an inappropriate name. I assumed that Sony had got confused and had made a film about some sausages that liked to party.
But the film is not for kids - the animated sausages are all male and the buns are lady bits - wearing makeup!
The story is about how food is upset that it gets eaten - it's from the makers of Superbad, and This Is The End. And it's pretty disturbing. But funny.
But I think it would seriously traumatise kids.
The theatre issued a formal apology to anyone affected by the trailer.
"Playing that trailer was a one-time honest mistake by a theatre manager moving screens around in an effort to accommodate several large last minute groups wanting to see Dory," said Walter Eichinger, the vice-president of operations for Brenden Theatres.
"Our movies are now started and stopped by computer and a click of a mouse. We moved a couple of screens to larger houses to accommodate some walk-up groups over a very, very busy Dory weekend. In the rush one hardworking manager clicked the wrong movie.
"It was caught soon but not until that trailer was played. We regret it, apologise for it and we are not happy that it happened. We fully realise that this trailer is not appropriate for Dory and we would never schedule something like that.
"The trailer for Sausage Party is not and has never been scheduled with Dory."
Too late - those kids are scarred for life now. They'll freak out every time they eat something!
Words Laura HamiltonFeatured Image Credit: Summit Entertainment