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However, out of the thousands of famous faces out there, the singer has chosen to follow just one account on the platform – and it's not who you'd expect.
David King and his daughter Annabelle run the Sticky store in Sydney, Australia - a humble sweet shop - and recently turned to TikTok in a desperate bid to save their business from going under during the pandemic.
They have since gained over 5 million followers on TikTok, with a global following captivated by their behind-the-scenes videos. Take a look at them in action below:
So you can only imagine their surprise when one of the most popular female artists in the world decided to follow them... and them only!
After receiving the notification that Eilish followed them, they took to Facebook to share the news.
“Cool things about Billie Eilish - she has 35M followers on TikTok, she is, today, only following one account and we have the option of following her back,” David wrote on Facebook alongside a snap for proof.
Hundreds of fans banded together to congratulate them on their well-deserved success.
“Couldn't have happened to a better bunch David King! Going back to that first live, wondering if that was a good move, nearly having to throw the towel in and now Billie Eilish is following only you guys... this is only the beginning,” one woman wrote.
Prior to the pandemic, the Sticky store attracted tourists from all over who were transfixed by staff in the windows making their hard-boiled sweets from scratch.
However, after Covid-19 swept Australia and the borders were closed, Sticky saw their revenue drop to ‘literally zero’ in the space of three weeks.
Annabelle told Business Insider: “Sticky was on the brink of collapse after the pandemic seriously impacted sales. We went from busy to bust.
“Desperate to turn things around, I took to social media to save the struggling business and it worked.”
After Annabelle’s last-ditch attempt to save Sticky, the business was propelled to international stardom, and they are now more profitable than ever with a revenue of ‘well into seven figures’.
Their TikTok account amassed over one million followers in its first month, with celebrities alongside Eilish, such as Snoop Dogg, reposting their videos.
Annabelle said: “I spend about three-quarters of my week taking photos of the candy-making process at Sticky for Instagram, or videos for TikTok and YouTube.
“I spend between two and five hours each day turning what I film in the shop into something interesting.”
Well, it looks like all the hard work has paid off, as they can now count Billie Eilish as a top fan.
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