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The family behind the Charlie Bit My Finger viral video are reported to have made a cool £1 million since the video first went online in 2007.
The funny clip struck a chord with web-users, featuring a three-year-old Harry Davies-Carr having his finger chomped by his one-year-old brother Charlie.
It went on to become one of the most viewed videos in the world - racking up a staggering 855 million views.
The Davies-Carr family recently flogged the video as a non-fungible token, or NFT, for £538,000 ($761,000) - not bad, eh?
Dad Howard reckons they've pulled in around £1 million over the years, but says he's made sure to keep his two sons 'very grounded'.
He told Radio 1 Newsbeat: "By the time they're adults, I want them to be more than just the video.
"You see fame come and go, it's very fickle. So we've never viewed this as fame, we've never viewed it as a source of income."
Meanwhile, the boys say they want to use the cash the NFT sale brought in to go to university.
Harry, who is now 17, told the news outlet he hopes to study 'some kind of engineering' at either University College London or Imperial College London, while younger brother Charlie isn't 100 percent on what he wants to study just yet.
The family say the money they've earned will also cover the costs of university for their two youngest sons Jasper and Rupert, if they want to go.
Charlie said: "I can't even remember doing it, so making money off it and having experiences off it is really cool.
"We've been to America twice from it, I went round Sky's studios, and we've met a lot of cool people. It's just an extra part of our life that's quite interesting."
As part of the recent NFT sale, the Davies-Carrs offered to remove the video from YouTube forever, but the buyer said they were happy with it staying online.
Howard told Quartz: "After the auction we connected with the buyer, who ended up deciding to keep the video on YouTube.
"The buyer felt that the video is an important part of popular culture and shouldn't be taken down.
"It will now live on YouTube for the masses to continue enjoying, as well as memorialised as an NFT on the blockchain."
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