If you are not familiar with Palace, it's essentially an uber cool clothing brand for skater kids with five panel hats and weed grinders in their pockets.
The company is responsible for some real clean designs and has a fan-base that literally waits for new lines to go live and sell them out within seconds.
Palace also has a pretty great website where its items are described in a truly unique way that is so self-aware it's almost a parody.
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Take a look at some of them below:
Anyway, Palace is now collaborating with Reebok on a line of trainers. Sounds great. I look forward to them being instantly sold out. Jonah Hill has also been enlisted to front the campaign and his teasers are so bizarre and awkward that they're going viral as we speak. So I guess Palace and Reebok are getting the PR out of it, which they desired.
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Hill has been a fan of Palace for a while. He even wore the brand when he presented SNL so it certainly makes sense.
And man it is funny. The way he moves about in the video is so GTA V also.
I hope you enjoyed this as much as I did.
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Words by Matthew Cooper
Featured Image Credit:Topics: advert, Jonah Hill