After posting just one Instagram photo, Kylie Jenner lost almost one million followers.
That might sound like a huge number to us normies but let’s be honest, it seems like a bit of a drop in the ocean for the owner of beauty, fashion and drink brands – she’s currently boasting a whopping 392 million followers
Turning 28 this Sunday (10 August), she’s one of the most followed people in the world, with even more followers than her sisters like Kim Kardashian.
So, it seems unlikely that Jenner would have even bat an eyelid when a fraction of her Instagram followers stopped engaging with her posts and clicked the unfollow button.
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But social media sleuths were completely on it as they kept track of her follower count.
And it all came as a result of some good old celebrity beef as fans reckoned she was dragged into the alleged feud between her bestie, Hailey Bieber, and Selena Gomez.
The drama explained
It’s been a long-running theory that there’s some kind of beef between Bieber and Gomez (who famously dated Justin Bieber before Hailey did). And this chapter began when the Disney Channel star shared a clip poking fun at herself, while explaining she had laminated her brows 'too much.'
And some believe, just a few hours later, Jenner made a dig at Gomez with a post on her Instagram Story.
She shared a screenshot of her on FaceTime with Bieber, zooming in on both of their eyebrows - which a lot of fans thought was an insult to Gomez.
As a result, they were branded the 'mean girls' of social media and received a fair bit of flack for supposedly having a dig at the singer.
Bye Bye followers
So, to show support to Gomez, a number of users decided to unfollow Jenner on Instagram.
Within a matter of days, 124,711 of Jenner's followers had apparently said goodbye.
By the following week, data from Social Blade indicated that Jenner had lost nearly 750,000 followers.
And Bieber didn't get off scot-free either, reportedly losing 922,000 followers during this period.
Jenner’s response
At the time, Jenner attempted to set the record straight by commenting on a video explaining the supposed feud by a TikTok creator.
"This is reaching," she wrote. "No shade towards Selena ever and I didn’t see her eyebrow posts! U guys are making something out of nothing. This is silly."
Gomez also made it clear there was no bad blood between them, as she responded to the post by saying: "Agreed @kyliejenner. It's all unnecessary. I'm a fan of Kylie!"
Topics: Kylie Jenner, Instagram, Selena Gomez, Social Media, Celebrity
Jess Battison