Fans of Nicole Kidman looking at an old picture of her and husband Keith Urban has a lot of them fixated on a detail which has nothing to do with either of them.
The picture of the pair was taken last year, but recently it was recirculated onto Instagram by an account and all anyone could talk about was a background detail.
By the way, if for some reason you don't know who Nicole Kidman and Keith Urban are, here's the quick version.
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She's a 56-year-old Australian-American actor who's been in all sorts of movies, he's a 56-year-old Australian-American musician and they got married in 2006.
Right, there we go, basic information delivered and now you sort of know who both of these people are.
Anyhow, this picture had the couple posing in Manly Seaside Kebabs in Manly, New South Wales, with Kidman decked out in hat and sunglasses while Urban sported a baseball cap and had his shades slotted into the neckline of his t-shirt.
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While people would normally be posting comments akin to 'omg babes u look so good' and telling the couple they really love them, this time everyone was looking elsewhere with great interest.
See, in the background of the picture is a sign that says you can buy two 600ml bottles of Coca-Cola for AU $9 (£4.82) and were shocked at the price.
Kidman and Urban were snapped in a kebab shop in the Sydney suburb of Manly and they happened to be standing right in front of a fridge full of cola, which was adorned with signs flogging the drink like it's a great deal.
The internet certainly didn't agree, with plenty of commenters agreeing 'that's Australia for ya'.
However, we do have to take issue with one incredulous fan who moaned about 'two small bottles of coke'.
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The offer was for 600ml bottles, which could hardly be described as a small amount of the carbonated beverage made sweet by high fructose corn syrup.
Much as there's plenty to be made about as far as high prices go, let's not completely lose our sense of perspective on what constitutes a small bottle of coke.
A 250ml bottle, certainly, or a 330ml can of coke could be described as 'small', but not a 600ml receptacle.
Anyhow, the somewhat high price of Coca-Cola has done nothing to deter celebrities like Kidman and Urban from visiting Manly Seaside Kebabs, where the picture was taken.
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Yes, the rich and famous like going out for a kebab just as much as you or I, it's just when they go home to eat it their home is a mansion filled with awards.
Featured Image Credit: manlyseasidekebabs/Instagram