It's clear that Channel 4 isn't one to shy away from all things alternative.
While Naked Attraction may have shocked audiences when it first hit our screens back in 2016, Channel 4's latest dating show is taking it to the next level.
The show's synopsis reads: "The daring dating series that starts where some good dates might end - naked."
Audiences see six single people in the nude slowly being revealed in sections with the chooser eliminating one person at a time until eventually donning their own birthday suit to pick a final match.
While Naked Attraction functions under the premise that singletons are able to see each other naked before going on a date, this new dating show is all about people having sex before they've even met at all.
Slightly similar in format to E4's Married at First Sight, the latest show in development allows prospective couples to strike up a connection anonymously and can choose to link up later down the line if they're both interested.
You may be wondering where sex comes into play throughout all of this and the answer is simply: sex toys.
Singletons can engage in a sort-of blind sex through the use of Bluetooth sex toys online with one another.
They will be introduced online with only an avatar profile picture to identify them.
To engage collaboratively in the act, the singletons can experience any potential sexual chemistry through an array of Bluetooth-synced sex toys.
If it all goes well, the pair can decide to take things to the next level and meet up in-person to test if the sexual chemistry is enough to make them compatible beyond the bedroom.
"They made a pilot towards the end of last year and the next phase is screen-testing it to audiences."
Just waiting on the go-ahead from test audiences, the insider revealed: "If it’s green lit, it is bound to cause controversy but the series could also attract some big ratings."
With a working title that does exactly what is says on the tin, Sex First, is about the importance of sexual chemistry above all else.
Slightly unorthodox and definitely an outside-the-box approach to dating, Channel 4's latest dating show is reportedly set to hit our screens later this year.