Dragon's Den tycoon Deborah Meaden is trying to make it to this year's Christmas number one with a song using armpit farts as a primary instrument.
Yes, you read that right, a song full of people making fart noises with their armpits is aiming to weave its way into musical history and land the coveted Christmas number one spot.
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They say Christmas comes but once a year, though it seems to be coming earlier and earlier each time, and the race to get to number one has already begun.
Naturally, Mariah Carey's 'All I Want For Christmas Is You' has returned to the charts and they're almost done defrosting Michael Buble from the freezer he lives in when it's not the festive season.
However, Deborah Meaden is aiming to take them all on with a group of people playing 'Deck the Halls' by making fart noises with their armpits.
The song is a collaboration between the Dragon's Den icon and deodorant brand Fussy, who actually appeared on the show and successfully secured funding from Meaden and fellow dragon Peter Jones.
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Their entry into the Christmas number one race features a group of, I guess you'd call them carol armpit farters, performing for a bewildered couple on their doorstep, with Meaden delivering the final fart.
If you're wondering what the purpose behind all of this is, Meaden explained that the song is being done in part to promote awareness around the sheer number of single-use plastics going to waste each year.
She said: "The amount of single-use plastic we throw away every year is just silly.
"So why not a silly song to help provide a solution! Now more than ever is the time to be Fussy about the brands and products we choose to support."
Fussy reckon that every Christmas us Brits throw away 114,000 tonnes of plastic packaging, or about 650,000 reindeer if you've ever felt minded to use Santa's favourite animal as a unit of measurement.
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The armpit farting song is available on Spotify, as well as Amazon, Apple and YouTube's music services.
If enough of you back the tune it could even make it to Christmas number one, though a song full of armpit farting might stick out a bit on those music montage shows they do each Christmas.
Then again, if LadBaby (no relation to this esteemed publication) hit the number one spot yet again this year it'll be their fifth in a row, meaning they'll surpass The Beatles for the number of Christmas number one songs.
Maybe it's time for someone else to sit in the Christmas number one throne this year, even if it is Deborah Meaden making fart noises with her armpits.
Topics: Christmas, Music, UK News, Deborah Meaden
Joe Harker