All credit goes to Tide. A laundry detergent company most known at the moment for people joking about its products looking irresistibly delicious came up with a genuinely tasty ad in the middle of last night's Super Bowl. Check it out.
Starring Stranger Things' David Harbour, the ad started off like a car ad before moving through the tropes of beer ad, shaving cream ad, perfume ad and whatever else, all ending with Harbour saying 'Nope, it's a Tide ad'.
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The ad effectively made the argument that every single ad people saw with clean clothes in it, or even the Super Bowl itself, was a Tide ad, making it a piece of marketing genius.
Tide's Super Bowl ad was so brilliant that for a moment, it temporarily made everyone forget about the super-dangerous Tide pod challenge thing that's been doing the rounds lately.
We say that. Well, the truth is - almost everyone, as some people took to Twitter to take the piss out of the meme:
It's probably for the best that Tide's ad had no pods to be seen. After all, making fun of people pretending to eat laundry detergent would probably be a bit irresponsible to broadcast during one of the biggest TV events of the year.
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Focusing on the damage that Tide pods can do if eaten - as one misguided teen recently found out, corroding his oesophagus and his stomach - would also not encourage people to buy your kit, even if they wouldn't be dumb enough to try it out themselves.
Despite all of this noise, never mind the Philadelphia Eagles - the real winner of the Super Bowl was probably Tide. Now they just need to convince people to stop abusing their products and stick to using them on their clothes instead.
Featured Image Credit: TideTopics: Entertainment, TV and Film, super bowl
