'Legendary' star-studded Super Bowl ad might be 'most expensive in TV history'

Fans reckon a ‘legendary’ Super Bowl advert might be the ‘most expensive in TV history’.

Tonight’s big NFL game is of course about the Kansas City Chiefs and the San Francisco 49ers.

But let’s be really honest, the big Super Bowl event isn’t just about the sport, but also the adverts, the half-time show, the snacks, the drinks and the celebrities.

And the Dunkin’ advert certainly ticks off a lot of that.

It’s packed with some absolute major names as Ben Affleck, Tom Brady and Matt Damon form a boy band.

Watch here:

And it’s all so Affleck can crash his partner’s - Jennifer Lopez’s - recording session.

Oh, and Jack Harlow is in there too after a little teaser ad showed the actor getting help from Charli D'Amelio to become a ‘pop star’.

In the Super Bowl ad, Affleck ignores the rapper’s advice as he says: “Last year, she came to my work. Now I got to show her what I can do.”

In 2023’s Dunkin’ advert, Lopez went to order from him at the drive-thru.

And before the ‘On the Floor’ singer can stop him, Affleck storms into her studio wearing a branded ‘DunKings’ tracksuit.

Dunkin'

“What up! For your consideration, here comes the Boston Massacre. The Dunkings!” Affleck says.

While Lopez looks massively embarrassed, Brady and Damon appear as their leader introduces the band.

But as he introduces Damon, the Oppenheimer star tells him: “It’s really hard to be your friend, man.”

While Affleck insists: “You said you were going to support me.”

The boy band then break into song before Damon seems to reluctantly drop a one-liner.

In a cringe reference to his legendary Good Will Hunting line, he said: “How do you like them... donuts.”

Dunkin'

Before telling Lopez: “I’m so sorry.”

Whereas Affleck says: “You had to see it, but I forgive you.”

Viewers loved the video as one joked: “Is this the most expensive Dunkin Donuts commercial ever?”

And many called it the ‘best ever’ ad.

Plenty said it must be the ‘most expensive’ with its feature of such major names as well as having to pay the millions for the airtime itself.

Some even called the ‘hilarious’ advert their ‘favourite one so far’ as it’s up against the likes of a Uber Eats ad featuring names such as Jennifer Aniston, David Schwimmer and the Beckhams.

Good for Affleck though, they’ve named a drink after his band on The DunKings Menu.

Topics: Celebrity, Matt Damon, Super Bowl, TV and Film, Jennifer Lopez

Jess Battison

Jess is an Entertainment Journalist with a love of all things pop culture. Her main interests include keeping up with the Twitter girlies, waiting for a new series of The Traitors and losing her voice at a Beyoncé concert. She graduated with a first in Journalism from City, University of London in 2021 and has previously worked at MyLondon.

@jessbattison_