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Waitrose Has Changed Its Tactics For This Year’s Christmas Ad

Waitrose Has Changed Its Tactics For This Year’s Christmas Ad

The epic journey.

Hamish Kilburn

Hamish Kilburn

The robin is actually a nasty bird that likes to scrap, call your mum a slag and ruin Christmas. With that in mind, enjoy this advert.

So there's a lot of middle-class friendly companies fighting it out for bragging rights this year for the best Crimbo ad.

There's John Lewis and that dog, let's not forget Marks & Spencer and its portrayal of a rather naughty Mrs Claus. Then there's the parody piss-take from Aldi, which is alright banter and out for a different market, while now it's the turn of Waitrose to get in on the act.

The company has traditionally kept away from using a fictional animal in its narrative. Instead, in the past, it has opted to hire Delia Smith and Heston Blumenthal for the gig.

This year, the quintessentially British supermarket decided to capture a robin's epic journey to get to your mince pie. Take a look at it here...


Video credit: YouTube/Christmas-Adverts

The 90-second advert, which will air for the first time during tonight's X Factor results, echoes the real-life migration of a young Scandinavian robin on a challenging quest.

Determined, this little fella faces treacherous terrain, dangerous predators and bitter cold weather while journeying across mountains, seas and deep woodland.

The bird doesn't let anything get in his way, and risks everything in order to get back to a garden in the UK where a free Waitrose mince pie is waiting for him. But, let's be honest, who would take out a mortgage to then give away that purchase to a bird? Fultons Foods or Netto have your back for this eventuality.


"Is this all I get, after everything I have been through?" Image credit: Waitrose

To spruce this up a bit and pass some time in the office, here's what the bird was definitely (probably) thinking throughout the 90 seconds.

00.01 - 00.06: "Fuck me it's cold this morning. Great, the windscreen is iced over so I have to fly to work today."
00.10 - 00.16: "I'm late, better fly fast."
00.15 - 00.17: "That kid better leave me more this year than a lousy mince pie, the turd-burglar..."
00.22 - 00.25: "Okay, I need a rest. Man, I'm unfit. I hate my life."
00.27 - 00.35: "Oi mate, can I hitch a ride with you? No? Go Fuck yourself."
00.36 - 00.43: "Wow, it's really quite an awesome view up here - Ahhhhhh a monster!"
00.44 - 00.51: "This journey can suck it."
00.54 - 00.57: "Shit. shit, shit, shit, shit, shit."
00.58 - 01.07: "I'm dead, I'm dead, I'm... alive! Get in there, son!"
01.08 - 01.12: "I'm nearly there. I can see the garden. Mate, WTF. A mince pie, again? I fought a frickin' eagle for a miniature pie?!"
01.18 - 01.26: Back off, it's mine!"
01.27 - end: "Fuck you and your middle class happiness."

Directed by Sam Brown through Rogue Films, with post-production at The Mill, the lead role of the robin is played by a fully CG bird, reports the Mirror. Would you Adam and Eve it? It's not real.

Remember what I put at the start of the article? Yeah, shame he didn't die, isn't it?

Featured image credit: Waitrose

Featured Image Credit:

Topics: Christmas