Lucozade has changed its iconic packaging leaving shoppers baffled

Lucozade has changed its distinctive packaging and people are confused, with one person saying the new design is ‘obscene’ and others comparing it to Winnie the Pooh. No really - they are.

And it’s fair to say that the new packaging has left shoppers slightly baffled.

Another said: “Have we all noticed the new packaging for the Lucozade bottles? Does it not look as if they are now only half dressed? It's obscene.” Filthy, if you ask me.

Someone else wrote: “I stopped drinking Lucozade orange cause it reminds me of uni (you’d rarely catch me without one) but wtf have they done to the packaging? Why’s it naked chest down?” Another good question.

While a fourth commented: “Still can’t believe they got Lucozade out here looking like Winnie the Pooh.”

“How long has Lucozade been in crop tops?” someone else commented. There’s just so many good questions.

Even Lucozade couldn’t look past the similarities to everyone’s favourite resident of the Hundred Acre Wood.

Responding to one less than impressed customer, the official Lucozade account said: “We enhanced the flavour profile of Lucozade to give the drinks a bolder taste.

"Oh, and the packaging? It won’t be here forever, it’s an interim step while we work on something new. Just think of it as our ode to Winnie The Pooh.”

Alongside the redesign, Lucozade has made changes to the drink’s flavour.

After analysing data from 6,500 shoppers, Lucozade made its original flavour ‘bolder’ while giving a ‘more citrusy, orange note’ to the orange one.

The company believes that the new design will help showcase the contents of the bottle and attract more buyers who want to give it a go.

Zoe Trimble, head of Lucozade Energy, Suntory Beverage & Food GB&I said: “We are excited to be launching this new taste and look for Lucozade Energy Original and Orange and are confident the bold new flavours and design will help us reach even more shoppers.”

The new-look design will feature on Lucozade Energy Orange and Lucozade Energy Original 380ml, 500ml, and 900ml bottles, in both individual and multipacks.

And the remaining Lucozade Energy flavours will be given the same redesign in the future.