Ant and Dec's Saturday Night Takeaway has had plenty of memorable moments over the years but arguably none more so than this.
Just like every week, a member of the studio audience was selected by the Fickle Finger of Fate to play the ads game. Only this week, the woman in front of the person selected got up thinking she'd been selected.
It made for some awkward viewing...
Oh dear. As you can imagine, that woman's embarrassment wasn't missed by the Twitter universe either...
There's an episode of Saturday Night Takeaway they won't forget for a while.
Topics: TV and Film, saturday night takeaway, Fail, Ant and Dec