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Jeremy Clarkson Shares Advert For New Beer That Was 'Too Offensive' For TV

Jess Hardiman

| Last updated 

Jeremy Clarkson Shares Advert For New Beer That Was 'Too Offensive' For TV

Jeremy Clarkson has shared the advert he made for his new beer, saying he’s not allowed to show it on TV as planned as it ‘contravenes a number of regulations’. Watch it below:


The 61-year-old's new Hawkstone Lager, made from malt barley grown on his Diddly Squat Farm, recently became the number one seller in the entire UK.  

But it seems there’s been a bit of an issue with the TV ad he’s created, as it – perhaps unsurprisingly – features some of Clarkson’s signature explicit language.  

In the commercial, Clarkson stands beside the Hawk Stone near Dean, Oxfordshire, explaining how it was erected 4,000 years ago by ‘our neolithic ancestors’.  

Credit: Instagram/Hawkstone Lager
Credit: Instagram/Hawkstone Lager

He says: “It’s watched Roman armies march past, and the Normans, and the plague, and the Luftwaffe, druids, new romantics and punks... And now it’s watching me standing in front of it, drinking some lager – lager that I’ve made in its honour.” 

As the advert cuts to show a close-up of the bottle, Clarkson can then be heard taking a sip of the beer, before sighing and saying in a voiceover: “F*** me, that’s good.” 

While you won’t see it on TV anytime soon, the ad was posted on the Hawkstone Lager Instagram page with the caption: “He's not wrong...it is f****** good!” 

In a video shared on his own page (which you can watch below; it contains some strong language), Clarkson revealed: “Bad news: I made a TV commercial to advertise my new Hawkstone lager, which is made with barley from Diddly Squat Farm.  

“We were going to show in the middle of Who Wants To Be A Millionaire? But I’ve had an email from the lawyers saying that the scene where I take a swig and say ‘F*** me, that’s good!’ contravenes a number of regulations.  

“So it’s back to the drawing board.” 

Clarkson then takes a swig of lager from his glass, and adds: “It’s f***ing good though.” 

The lager has become the number one seller in the entire UK, with supplies even being limited in case they run out of stock in the lead up to Christmas. 

It hit the top of the online beer charts just eight hours after it was released. 

As well as via Amazon – or ‘Jeff’s website’ as Jeremy calls it – the beer can be purchased online and at the Diddly Squat Farm Shop in the Cotswolds. 

In a promotional video for the lager, Jeremy joked: “Good news – I thought you’d only be able to buy my lager from my own farm shop, but it turns out you’ll also be able to buy it from Jeff’s website. Cheers!” 

Featured Image Credit: Instagram/Jeremy Clarkson

Topics: Celebrity, Jeremy Clarkson

Jess Hardiman
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