Tinder Launches 'Festival Mode' So Users Can Find Love This Summer
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Music festivals are synonymous with cheap cider and mud - and maybe even having a fumble in a tent with a complete stranger.
But this is 2019 and people want a real connection. They don't want to snog randoms in a dance tent, do they?
Well, the good people at Tinder don't think so and have just launched the dating app's new 'Festival Mode', which allows singletons to match up to three weeks before a festival, before meeting up with the person of their dreams and starting a relationship that will no doubt last long beyond the bleary-eyed weekend.
According to research from the dating site, last year the app saw a spike in activity during the music season. With this in mind, Tinder has today launched the new feature, which will be available at some of the biggest festivals in the UK and the US this summer.
Jenny Campbell, CMO of Tinder, said: "It's no secret that Tinder is a must-have app for singles attending music festivals around the world. We consistently see a spike in Tinder use as tens of thousands of music fans come together, so we wanted to create a new experience that makes it easier to connect with other concert-goers before even setting foot on festival grounds.
"We've partnered with some of the biggest names in the entertainment and events industry to make that happen, and we couldn't be more excited to help Tinder users find their crowd during these events for the rest of 2019."
Tinder has worked alongside Live Nation and AEG on the feature, which will also allow users to get their hands on VIP upgrades and festival merchandise.
Maureen Ford from Live Nation said: "In an increasingly digitised world, people around the globe are flocking to Live Nation concerts and festivals in droves to experience connection where the emotional intensity is unmatched and the moments are unforgettable.
"Music has a long history of bringing people together, and our partnership with Tinder allows us to bridge the digital and physical worlds to facilitate more meaningful connections between fans in real life."
Sadly, however, the new feature will only be available at a select number of festivals this year: Parklife, Lovebox, Electric Daisy Carnival (EDC) Las Vegas, Governors Ball, Bonnaroo Music & Arts Festival, Faster Horses, HARD Summer and EDC Orlando, as well as AEG's festivals in the UK and US , including All Points East, British Summer Time, Hangout Fest, and Firefly.
Featured Image Credit: PA