Ticketmaster explains meaning behind ‘in demand’ tickets after Oasis fans were left confused at £355 price

Ticketmaster has explained the reasoning behind their in demand ticket costs as Oasis fans fume over soaring prices.

By now you'll be well aware of the fact that nearly everyone in the UK - or so it feels - has spent the majority of the day desperately trying to secure themselves tickets to Oasis.

After hours in online queues and complaints about websites 'crashing', several fans have finally been able to get through, only to find that websites such as Ticketmaster are now selling tickets originally priced at £148 for £355.

A notification reading 'Some tickets are still available, but inventory is limited and not all ticket prices are available' has since popped up for fans waiting in queues on the website.

So why is this happening?

That feeling when you wait in a queue for four hours only to be told the price of the ticket has risen from £148 to... £355??? Because they're 'in demand'. How is this not illegal? @Ticketmaster @TicketmasterUK @oasis #Oasis #Ticketmaster pic.twitter.com/jdmXWUkuBz

— Helen Barnett (@HelenFBarnett) August 31, 2024

After seeing the posts online, LADbible approached Ticketmaster, with a spokesperson explaining that the site itself does not set the prices for shows and directed us to a webpage, which can be accessed here.

The page goes on to explain that 'promoters and artists set ticket prices. Prices can be either fixed or market-based. Market-based tickets are labelled as Platinum or In Demand'.

Ticketmaster introduced the dynamic - or surge - pricing system back in 2022, with the option allowing prices to inflate according to market demand, similar to how hotel, train and airline tickets work.

And the decision to include in demand pricing options on Oasis tickets has not gone down well with fans, however, with many taking to social media to complain about the skyrocketing costs meaning there is no longer much difference between buying from ticket websites or resellers - despite being warned by Oasis's X account to not do.

"'In demand standing ticket' is just a standard standing ticket except double the price," one fan wrote on X, while another added: "Can anyone clarify what an ‘In Demand Standing Ticket’ is?

"Is it just pure and simple price gouging because the demand for Oasis tickets is so high?"

LADbible has approached Oasis' representatives for comment.

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Where will Oasis tickets be sold?

Fans will be able to buy tickets from 9am on Saturday 31st August from SEE Tickets, Ticketmaster and GIGSANDTOURS. Hospitality packages will also be available via Seat Unique.

Tickets will be limited to four per household, per show. Under 14s will not be allowed and those under 16 will have to be accompanied by an adult.