People have been shocked, surprised and utterly flabbergasted by a new Netflix drama where a bloke has got a fully 'erect penis' on display.
It might be the first time British televisions have displayed a boner, unless of course you've been turning your TVs to some other channels that don't have their schedules listed in the TV Guide.
Apparently this is the 'last TV taboo' and it lies in tatters after Netflix series A Man In Full gave viewers a full view of a man's full thingy.
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The series is based on the Tom Wolfe novel of the same name and follows real estate mogul Charlie Croker (Jeff Daniels) trying to hold things together after falling from grace.
Charlie 'must claw his way back to the top when his empire begins to crumble', but in the final episode, he comes face to face with some full frontal nudity from Raymond Peepgrass (Tom Pelphrey) who has just taken some Viagra and dropped his bedsheet to bare all.
The scene has certainly proven to be controversial, as it's attracted complaints from columnists, MPs and interest groups.
Tory MP Alexander Stafford said: "If Netflix is serving up this sort of low-grade, pornographic rubbish, we need to give Ofcom full oversight of the streaming giant's output as soon as possible."
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Fellow Conservative politician Sara Britcliffe joined in by saying: "Streaming services are available at any time of day, so watershed protection doesn't apply."
"Yet again we are questioning why the Government is failing to act on this multi-fronted assault on childhood," said Tanya Carter of the Safe Schools Alliance of the Netflix show, which warns viewers they are going to witness 'sex, language, sex reference, sexual images, injury detail' in what they're watching.
Even Mary from Gogglebox joined in, writing in her Spectator column that seeing a bloke's stiff sausage on screen was 'reducing us to no better than barnyard animals' and that 'viewers shouldn't be forced to see pornography'.
While it's been controversial for some, actor Tom Pelphrey has been opening up about having to bare all on screen.
Speaking to Variety, Pelphrey said that he was on the same page as A Man In Full writer David E. Kelley and director Regina King.
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"The conversation was, what is the maximal comedic penis payoff? We didn’t change a word of what David wrote, and I let that always let that inform any decision I make," he said of his big moment.
"So, based on the text, we thought it was kind of funny that this little buggy Raymond Peepgrass might have a f**king big dick.
"Also, I thought that that choice just lent itself to being the most ridiculous and absurd version of how that could go — the most cheap male, toxic humor shit.
"If we’re gonna do it, let’s fully do that. Regina got it."
Pelphrey also confirmed that he hadn't actually let it all hang out on camera, as he was, of course, wearing a prosthetic stunt penis so he wouldn't have to maintain an erection for the entire shoot.
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He said: "God bless the guy who does those prosthetics! You want to be free, you want to have fun, you don’t want anybody else to be offended or weirded out."
He then went on to describe a 'terrifying moment' in the process of fitting his prosthetic which 'involved a lot of hot wax', and while it scared him to death he was 'luckily able to avoid it' and keep his wick away from what they make candles out of.
"A lot of work, a lot of meetings, a lot of talking, a lot of fittings, went into that prosthetic," Pelphrey said of the work done to give him a fully erect penis throughout the scene.
A Man In Full is available to stream now on Netflix.
Joe Harker