Netflix boss says millions are using a cheaper alternative account

Netflix's president of advertising says millions are opting for their cheaper price-plan, which can save users up to £13 a month.

Amid the world-wide cost-of-living crisis, it seems as if 23 million Netflix users are opting for the cheaper alternative.

But before we get into the drawbacks, let's look at the positives.

Netflix's 'standard with adverts' plan lets you download on two devices at a time with Full HD video quality.

You have access to mostly all the same shows and an unlimited amount of video games.

However, the two main drawbacks are adverts in between shows, whilst some movies and TV shows are unavailable on the plan.

Plus no Ultra HD if you're into that high definition vibe.

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Either way it's clear that the cheaper plan is doing wonders for the streaming service.

"The thing we’re really excited about is the engagement,” explained Netflix's president of advertising Amy Reinhard, who spoke last week at the Variety Entertainment Summit at CES 2024 at Las Vegas’ Aria Resort and Casino.

“We’re very fortunate to be able to take a long-term perspective on this.

“Scaling our business is absolutely our biggest priority right now, but we want to make sure we’re doing that in a meaningful way for the members.

“We know there’s a lot of work to do on our side, but we’re all about learning and iterating and working with our advertising partners to figure out, ‘How do we grow this business in a meaningful way?'”

She said that out of Netflix’s ad-supported customers, more than 85 percent are streaming on the platform for two hours or more per month.

You can take a look at all three Netflix plans below:

Standard with adverts - £4.99 / month

Advert-supported, all but a few movies and TV shows available, unlimited mobile games

Watch on 2 supported devices at a time

Watch in Full HD

Download on 2 supported devices at a time

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Standard - £10.99 / month

Unlimited advert-free movies, TV shows, and mobile games

Watch on 2 supported devices at a time

Watch in Full HD

Download on 2 supported devices at a time

Option to add 1 extra member who doesn't live with you

Premium - £17.99 / month

Unlimited advert-free movies, TV shows, and mobile games

Watch on 4 supported devices at a time

Watch in Ultra HD

Download on 6 supported devices at a time

Option to add up to 2 extra members who don't live with you

Netflix spatial audio

Topics: Netflix, TV and Film

Anish Vij

Anish is a GG2 Young Journalist of the Year 2024 finalist. He has a Master's degree in Multimedia Journalism and a Bachelor's degree in International Business Management. Apart from that, his life revolves around the ‘Four F’s’ - family, friends, football and food. Email: [email protected]

@Anish_Vij