Things Rick Astley is never gonna do: 1) give you up, 2) let you down, 3) run around and desert you. Things Rick Astley is going to do: recreate the music video for his iconic '80s track more than 30 years later.
It's a video we didn't know we needed until it was here, and we only have Astley to thank. Well, Astley and everyone who made the new version of the production happen.
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'Never Gonna Give You Up' was originally released in 1987, at which time it was accompanied with a music video featuring a fresh-faced, 21-year-old Astley shimmying and shaking along to the lyrics in various different locations.
The video hit a milestone one billion views last year after being put on YouTube, and a further two million views over the last 13 months proves it's just as popular as ever.
It's no surprise, then, that CSAA Insurance Group had faith in choosing a 35-year-old song when coming up with a new advert for its company, and thankfully Astley was on board to recreate the video at the age of 56.
Just like the original, the singer breaks out the dance moves against various backgrounds and brings back some of his slick outfits, including a long beige mac coat and a matching blue shirt and jeans combo, complete with sunglasses.
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There are a few signs for CSAA insurance thrown in there, but whether you're interested in becoming a customer of theirs or not, you can't help but enjoy the video.
Fans of Astley have been delighted to hear about the recreation, with one person writing: "Seeing Rick Astley as an old man" - their words, not mine - "dancing and singing 'Never Gonna Give You Up' and looking genuinely happy to preform and recreate his old music video may be one of the most wholesome things I've ever seen."
Another fan commented: "This [video] is far too good for an advert, and Sir @rickastley needs to recreate this video in full. Amazing stuff."
The singer said the recreation of the video offered him an 'amazing trip down memory lane', adding: "The song has been so good to me, and I'm thrilled to be working with another iconic brand that has certainly stood the test of time."
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Astley recently celebrated the 35th anniversary of the song, noting that 'if it was a person it would be old enough to be president according to US law'.
"It’s really got a life of it’s own at this point & I just appreciate all the love, fun & laughter that surrounds it! Here’s to the next 35," he wrote.
I'd say the recreation of the video has given 'Never Gonna Give You Up' a new lease of life, but to be honest it's a track which never gets old. When everything else is going to sh*t, we always know Astley is never gonna let us down.
Featured Image Credit: InsurAAAnceTopics: Music, Celebrity, Viral
