Gordon Ramsay has once again demonstrated that he really is not a people person, after an appearance on Saturday Night Takeaway led to him criticising the teeth of a contestant on the show.
The 54 year-old was on the Ant & Dec-fronted ITV show as the guest announcer and, as we've come to expect from the foul-mouthed celebrity chef, things didn't remain civil for long.
Ramsay was taking part in a 'Read My Lips' segment on Saturday Night Takeaway, where he had to work out what contestants were saying by lip-reading - and unfortunately for one particular entrant, named Lorna, things got personal as he continually failed to guess what she was saying.
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As Lorna repeatedly shouted: "Garlic bread", the chef guessed everything from lasagne to chilli con carne.
Getting more and more exasperated as he guessed incorrectly, he told hosts Ant and Dec: "I can't... It's the gap in the teeth, I can't understand what she's saying."
The hosts laughed off the cruel comment but it was picked up on by viewers, who soon took to social media to call out the star.
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One person wrote: "Was there any need for Gordon Ramsay to say that about that lady's teeth?"
Another added: "Love the show but really disappointed in Gordon Ramsay's personal, insulting comment about the lady's gap in her teeth.
"On live TV! So mean and unnecessary and comments like that can break someone."
A third person tweeted: "Wtf Gordon Ramsay is savage af.. 'it's the gap in the teeth'."
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It certainly seemed like a somewhat personal insult, but it's Gordon Ramsay; what do people really expect?
True to form, this incident came just ten minutes after Ant and Dec had already been forced to apologise for his bad language during the competition, which would've seen successful contestants win a holiday.
Ant said: "We have to apologise for your language there," after the potty-mouthed chef had been heard to mutter something.
He was confused and immediately said: "What did I say?"
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Ant replied: "It may have sounded like a swear word."
At the beginning of the show, Ramsay had promised not to swear, but jokingly broke out into a foul-mouthed tirade so that could get full use of their bleeping machine.
The former Hell's Kitchen host has already been under fire this week as his new show Bank Balance has been criticised on social media for ripping off The Million Pound Drop.
In the new show, contestants answer questions and balance ever-larger gold bars in an attempt to win sums of money up to £100,000. If the gold bars fall, the contestants lose the lot.
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However, one Twitter user asked: "Isn't Bank Balance basically a copy of The Million Pound Drop? #BankBalance."
While someone else wrote: "@GordonRamsay is my guilty pleasure but I couldn't watch that show. It's like the Million Pound Drop but with a balance board lol and a huge turn off. #sorry Not Sorry #BankBalance."
Another added: "Is this like Million Pound Drop but with the TV licence fee payers funding yet another millionaire celeb? I'd rather watch the test card for free."
Featured Image Credit: ITVTopics: TV and Film