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Warner Bros. has announced it will be simultaneously be released its upcoming movies for 2021 in cinemas and streaming them through HBO Max in the US at the same time.
Warner Bros. has now said it plans to do the same for all its 2021 titles, which includes Space Jam: A New Legacy, Dune, The Suicide Squad and Matrix 4.
According to Collider, all the new flicks will be available in 4K Ultra HD and HDR while on HBO Max.
The 2021 movies will appear on HBO Max for one month, after which time they'll be taken off the streamer - but still playing in cinemas.
They will then get a DVD/Blu-ray release before going back to HBO Max.
In a statement Warner Bros boss Ann Sarnoff said the decision was made in response to the ongoing coronavirus pandemic.
Sarnoff, chair and CEO, WarnerMedia Studios and Networks Group, said: "We're living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group.
"No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theatres in the US will likely operate at reduced capacity throughout 2021.
"With this unique one-year plan, we can support our partners in exhibition with a steady pipeline of world-class films, while also giving moviegoers who may not have access to theatres or aren't quite ready to go back to the movies the chance to see our amazing 2021 films.
"We see it as a win-win for film lovers and exhibitors, and we're extremely grateful to our filmmaking partners for working with us on this innovative response to these circumstances."
Toby Emmerich, the chairman of Warner Bros. Pictures Group added: "This hybrid exhibition model enables us to best support our films, creative partners and moviegoing in general throughout 2021.
"We have a fantastic, wide ranging slate of titles from talented and visionary filmmakers next year, and we're excited to be able get these movies in front of audiences around the world.
"And, as always, we'll support all of our releases with innovative and robust marketing campaigns for their theatrical debuts, while highlighting this unique opportunity to see our films domestically via HBO Max as well."
Featured Image Credit: Warner Bros
Topics: TV and Film
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