Amazon Prime is set to make some big changes tomorrow (5 February), and it could leave a lot of users unimpressed.
The streaming platform has given us a load of hit TV shows such as The Boys, Reacher, Jack Ryan and Clarkson's Farm, to name a few.
On top of these, Prime is also home to a selection of Premier League games throughout the season.
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But TV fans and sports fans are in for a massive change come Monday, as Prime Video has left several of its subscribers with a dilemma.
Given that new seasons of its hot TV shows are on the way, people have been left scratching their heads over what to do.
Shortly after Christmas, Amazon Prime sent out a warning email of the impending changes.
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In the email, it detailed it was going to be adding adverts to TV shows and movies.
Amazon stated that this would enable it to 'continue investing in compelling content and keep increasing that investment over a long period of time.'
Stressing that subscription fees would stay the same, the streaming giant also added that if you wished to go ad-free, you would have to pay an extra £2.99 a month.
It's very similar to the move Netflix has been criticised for, and it has been received by subscribers in the same way.
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Luckily for UK and Germany based subscribers, today is the last day you can watch your favourite shows ad-free, so it's time to binge your heart out.
For our neighbours across the pond in the US and Canada, they have been under the new changes since 29 January.
It doesn't stop there though, as Australia, Mexico, Italy, France and Spain are set to have ads launched on Prime Video by the end of 2024.
Nobody is safe.
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Prime Video subscribers in North America have already been voicing their displeasure at the new changes on X, formerly Twitter.
One said: "Amazon prime video is now making me pay $3 a month ON TOP OF my prime subscription to go ad free?! Are you kidding me?"
Another posted: "Amazon is foul for adding ads on Prime Video. I’ve never been so happy to cancel a subscription."
A third said: "F**k Amazon for charging an extra 3 dollars on top of a prime subscription to get ad free on Prime Video."
Fair to say that it's not going down well - time to see how Europe and the rest of the world take it.
Topics: TV and Film, Amazon Prime, News
Joshua Nair