Jeremy Clarkson shares new ‘Only Farmers’ website with key Clarkson’s Farm characters

Jeremy Clarkson has set up a cheeky new website called 'Only Farmers', featuring several of the stars of his show.

Clarkson's Farm has been a resounding smash-hit, with the Diddly Squat farm shop and restaurant always packed out.

The fifth season of the farming show has landed on Prime Video, and the new site features his girlfriend, Lisa Hogan, as well as his fan-favourite farm manager Kaleb Cooper.

While the name is a tongue-in-cheek play on the OnlyFans phenomenon, his new Only Farmers site is actually a lot more wholesome than you might first think.

Clarkson, 66, has set his eyes on the city-dwellers who have never set foot on a farm or been to the countryside.

He's aiming to connect people to rural areas, to try something new (not like that, get your mind out of the gutter!)

Jeremy Clarkson has launched a new site following the success of Clarkson's Farm (Prime Video)

The star quipped that people using the site can find 'experiences in the countryside you never knew existed.'

It seems the TV host is attempting to take on Airbnb with this new website.

A description on the page reads: "The platform is built for bookable farm experiences: workshops, animal encounters, pick-your-own days, tastings, farm stays, private hire, and seasonal events.

“Only Farmers is launching with UK farms first, while welcoming visitors from around the world to discover the British countryside.

“From farm stays and family days to workshops, great food, animals, and events, book directly with the farmer.”

Summer holidays are sorted, then.

What with the ongoing jet fuel crisis, many more people are opting for staycations this year and exploring the Great British countryside - so it seems like an ideal time for Clarkson to make hay while the sun shines with this new site.

He's aiming to connect the public with farmers and rural experiences (Prime Video)

It comes after Prime Minister Sir Keir Starmer warned 'people might change where they go on holiday this year,' according to The Independent.

Farm manager Cooper says on the site: "This is real farms. Real people. Real countryside."

There's big bucks to be made with agricultural tourism, often known as 'agritourism'.

According to the NFU in 2025, agritourism makes a huge contribution to the UK economy.

The latest figures show that farm-based recreation, retail, and accommodation generated anywhere between a whopping £170 million to £660 million annually (depending on the region).

Many farmers have branched out into offering glamping experiences, barn conversions and holiday lets to boost their coffers as a guaranteed form of income during the peak season.

What better time to try something new?