Joshua Nair
We might have got our first mega-viral moment of the year.
In case you hadn't heard and somehow missed out on Montoya's Oscar-worthy reactions as a contestant on La Isla se las Tentaciones, here's some background.
As Spain's take on Temptation Island, a US reality TV show that ran in the early 2000s, this version is in its eighth season and has now been formally introduced to the world.
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Couples are separated on a tropical island and tempted to cheat by singles, and one moment has over 106 million views on X, and it involves our old boy Montoya.
Contestants can be taken out at any given time to watch clips from the other villa of their significant others being unfaithful, flirty, or anything of the sort.
As you can imagine, it evokes some of the reactions that brings its audience back, episode after episode.
Montoya, who had already seen his girlfriend, Anita, make out in the pool with a man named Manuel, previously lashed out by volleying the iPad he was watching it on onto the floor.
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This time, the crew made the smart decision to show him what his girlfriend was doing on a big screen.
After seeing her ready to get in on with Manuel in the bedroom, Montoya falls to his knees, screaming to the heaven in despair.
Before long, he's up and running down the beach to get to the other villa and stop the deed from happening.
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Shockingly though, us viewers get to see the screen cut to the bedroom, where they are having overly-vocal sex under the sheets.
Host Sandra Barneda and a struggling camera crew goes after him, shouting words that will go down in reality TV folklore: "Montoya, Por Favor!"
But it doesn't stop the Spaniard from causing a scene at the house, shouting and stopping Anita's intense bed-time activities, while being held back by others.
When Anita comes down, he signals that they're done and she calls him a 'scoundrel' as he's being consoled by Sandra.
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Anita claimed that she did what she did because she saw him get a strip tease as part of a challenge earlier in the series.
But after a moment where Manuel is hugging her, she seemingly has a moment of clarity, as she dramatically pushes him off and runs to the beach in tears towards her boyfriend.
Montoya though, looks unbothered as his girlfriend cries while hugging him, asking to go home and be taken off the show.
You really don't need to speak Spanish to understand the drama, and going from furious shouting to sorrowful tears in a matter of minutes? This is what reality TV is all about.
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Anita is escorted back to the house by Sandra while in tears, sobbing as the host warns everyone not to leave the villa again.
Viewers made their thoughts on Anita and the exchange known on X, as one wrote: "How you go from hunching someone else to going and crying about another person?"
Another said: "The fact that she pulled up on him crying 5 seconds after getting cracked is throwing me, like you gotta at least give it a couple days."
A third pointed out: "This saga is better than any reality show!"
Lucky for us, the next episode is out tonight (7 February).