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Forget the John Lewis advert, it's bollocks. Yes, in recent years it's become somewhat of a stamp on the Christmas period, but as far as festive advertisements are concerned, there's only one winner - we're talking about Coca-Cola's, of course.
For many, many years, seeing the soft drink's truck drive through the busy, snowy streets, with old St Nick perched on top of it has symbolised the beginning of Christmas. There's just something about the words "holidays are coming," that send you right back to childhood.
However, this year someone has subtlety changed the advert, but they've done so in such a way that it's pissing people off.
You can't mess around with people's heads at this time of year. Terry's Chocolate Oranges are apparently smaller, Toblerones have changed, and Mingles (remember Mingles?) just decided they'd shut up shop back in 2011 without so much of a goodbye. Now this.
Credit: Coca Cola
Anything stick out that annoys you or you think is different?
Well, people have had their pigs taken out of their blankets because the ad no longer features Santa on the back of the truck winking and then taking a swig from the zesty drink.
Santa doesn't wink at the end of the @CocaCola Christmas ad anymore! Not happy #HolidaysAreComing #CocaColaTruck #whysanta ???
- Kenan Coyle (@CoyleKenan) November 20, 2016
It's not the same if Santa doesn't wink at the end #HolidaysAreComing
- ☣️Toxxie Roxxic☣️ (@RoxxieToxxic) November 19, 2016
Why isnt santa aloud to wink at the end anymore? #HolidaysAreComing
- Jason Howell (@daddyj999) November 19, 2016
Errrrmmm what happened to the @CocaCola wink? #HolidaysAreComing pic.twitter.com/wA3xYi96c2
- Eppie (@EppieShepherd) November 19, 2016
The only thing wrong with the #cocacola Christmas advert is the santa doesn't wink at the end #HolidaysAreComing
- Laura (@laurajones493) November 19, 2016
Wish Santa would still wink at the end of the @CocaCola Christmas ad!! All time fav Christmas Ad!!! :christmas_tree:#HolidaysAreComing
- Cellan (@cellansuch2012) November 19, 2016
If Santa doesn't drink Coke and wink at the end, what even is Christmas? #HolidaysAreComing https://t.co/BvVZSBk4zI
- Adam C. MacDonald (@theislandauthor) November 19, 2016
#HolidaysAreComing Coca-Cola ad just on. They've removed Santa's parting wink and replaced with a new end frame with their logo. Ruined. #fb
- St:red_circle:v:large_blue_circle:n Ray (@Thesegoto11) November 26, 2015
Why does the Santa no longer wink? #disappointed #HolidaysAreComing
- Becky Fletcher (@mommab2km) November 23, 2015
Why have they ruined the advert? Santa doesn't wink anymore! #holidaysarecoming
- Flash Gordon Adams (@TheGordonAdams) November 10, 2014
4 months agoEvidently, a lot of people thought of the wink as the best part of the advert.
Either way, the official countdown to Christmas has begun, which means pretty soon, just about everything can be justified by saying: 'Come on, it's Christmas'.
For example, when you're missus says: 'For fuck's sake, it's 11am on Sunday and you're pissed!', just shoot her a quick: 'Come on, it's Christmas'. She can't do anything.
Featured image credit: Coca Cola
Topics: Coca Cola, Christmas, advert
