Coca-Cola shares first details of UK Christmas Truck Tour for 2023
Coca-Cola has teased fans ahead of Christmas with the iconic red truck set to hit the road again.
Yes, that’s right – the holidays are coming.
Obviously, we’ve only just got shut of Halloween, so it’s still very early to be talking about Christmas, but that hasn’t stopped anyone getting things underway early.
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It does seem to be getting earlier every year, but – hey – it’s a long dark winter ahead, so why not let people enjoy things?
With that in mind, the Coca-Cola truck is set to start travelling the country again, bringing fizzy drink themed fun to every place it visits.
People genuinely turn out in their thousands to welcome the truck, made famous by the iconic advert, so it’s as much a part of the Christmas tradition these days – for better or worse – as the tinsel and tree.
As of yet, there have been no stops directly announced, but we can be pretty sure that the truck will be doing its rounds this year, same as most other years.
The truck, decked out in fairy lights and adequately branded up on Coca-Cola livery, will likely do a tour of the major shopping centres of the country.
Last year, it started it's journey at Bluewater Shopping Centre in Kent, before winding around the country, dazzling the gathered throngs at the various stopping places.
It got as far as London, Belfast, and Manchester last year, and we can probably expect a similar tour this year.
Whilst we don’t know the ins and outs of the tour exactly, Coca-Cola did confirm on Twitter – or X, or whatever – that the tour would be taking place.
A social media user asked them: "Hey @CocaCola_GB is there going to be a truck Christmas tour this year?"
The brand responded: "Hi Tim! We can confirm there will be a Truck Tour this year however our team are still finalizing the details so keep an eye on our socials for updates. Thanks The Coca-Cola Team."
That’s that settled, then.
Last year’s tour saw Coca-Cola donate the equivalent of 100,000 of meals to those without through a partnership with FareShare.
The company is also partnered with the Royal National Institute of Blind People and NaviLens to make packaging accessible for blind and partially sighted people.
Lindsey Bothwell, from FareShare, said: “We’re incredibly grateful for the support from Coca‑Cola.
“Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis.
“We hope as many people visit the Coca‑Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
Laura Moon, senior brand manager at The Coca-Cola Company, also added: “Coca‑Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert.
“This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
Topics: UK News, Christmas, Food And Drink
Tom Wood