Will Smith Accused Of Using Chris Rock Apology Video To Advertise His Own Product

Smith stormed the stage during the star-studded ceremony after Rock made a comment about his wife, Jada Pinkett Smith.

The actor has alopecia, and Rock joked that he was looking forward to her starring in the new G.I. Jane film – a reference to the character's short hair.

Despite an initial apology, the Men In Black star has remained pretty quiet about it all. But in his video today, he opened up about the aftermath, apologising to the comic for his actions.

He said: "It’s all fuzzy. I’ve reached out to Chris and the message that came back is he’s not ready to talk and when he is, he will reach out.

"There’s no part of me that thinks that’s the optimal way to handle a feeling of disrespect or insults."

Elsewhere in the post, Smith responded to a question about whether or not his wife had told him to do something that night, saying: "No. It’s like, you know, I made a choice on my own, from my own experiences, from my history with Chris.

"Jada had nothing to do with it. I’m sorry, babe. I wanna say sorry to my kids and my family for the heat that I brought on all of us."

However, while some have taken this outpouring of emotion as a genuine act of contrition on the part of the Fresh Prince, others are not as convinced.

Some eagle-eyed viewers spotted a bottle of water placed on the table beside him throughout the video.

But it wasn't just any old bottle of Evian or Aquafina, it was Just Water, which is, incidentally, his son's company.

Writing on Twitter, many claimed this was a clear example of self-promotion rather than a real apology.

"Will Smith advertising his own bottled water company during his apology video makes it entirely disingenuous," said one user.

Another chipped in: "My favourite part of the Will Smith apology video was the tactical Just Water placement. Still gotta get that paper even when apologising."

A third wrote: "Will Smith was super sincere in his apology video but he still gonna get his sons water brand off the ground. He gotta add #WaterPartner in the description for legal reasons."

While another added: "See this is why you just give your apology to who it belongs to smh. #willsmith lost me at the product placement."

People are so cynical these days, eh? No trust.