These nine items are at their cheapest ever price for Prime Day

There’s not too long left to take advantage of the Amazon Prime Day sale, with it ending at midnight tonight (Friday July 11).

So, if you’ve been a bit overwhelmed by all the different offers, or want to ensure that you really are paying the best price before you buy, we’ve got you covered below.

The team at Which? have identified which items are currently at their cheapest-ever price and offer bang for your buck. Here's our pick of the bunch:

Amazon Fire HD 10 (2023), was £149.99 now £84.99 (43% off)

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Prime Day is always one of the very best times to purchase Amazon branded tech, from Kindles and Alexa smart devices to their Fire tablets, and this one has a massive 43% off today. Whether you want to catch up with your favourite movies and TV shows, use it for reading or studying, or simply prefer to have a bigger screen than your phone for browsing the web, we have a feeling you won’t want to miss out on this offer.

Samsung Galaxy S25 Ultra, was £1349 now £1049 (22% off)

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While it is still an investment, with it coming in at over £1000, you can take a sizeable amount off the Samsung Galaxy S25 Ultra if you’re a Prime member. Available in four colourways - titanium black, silverblue, whitesilver and gray - it comes with a built-in S Pen and has been praised for its design and performance. The 256GB model is also on sale, if you don’t need quite as much memory or are on more of a budget.

Ninja Foodi Max Dual Zone AF400UK, was £239.99 now £153.99 (36% off)

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A game changer for any kitchen, Ninja’s iconic Foodi Max Dual Zone air fryer has £86 off today. With two large drawers and six easy to use preset cooking functions, it takes a lot of the time and hassle out of cooking, especially if you’re used to making your meals in a conventional oven. Plus, we can’t get enough of the stylish black and copper design.

Apple Watch Series 10, was £429 now £325 (24% off)

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You might have noticed that Apple products aren’t discounted all that frequently, which is why Prime Day is a great time to bag a bargain. There’s currently 24% off the Series 10 Apple Watch with a range of colours and bands all being on sale.

AEG Clean 5000 AB51C2DR vacuum cleaner, was £139.99 now £99.99 (29% off)

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Prime Day is also a great time to pick up a new vacuum cleaner, and this one from AEG is compact and portable, allowing you to move from room to room and carpet to hard floors with ease. Pick it up today for less than £100.

Eufy Indoor Cam S350, was £129 now £74.99 (42% off)

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Whether you use it as a baby monitor, or to keep an eye on your pets when you’re not at home, this indoor cam from Eufy has 42% off until midnight. According to the brand, the “4K wide-angle and 2K telephoto cameras work together to provide an impressive 8× hybrid zoom,” with it also benefiting from night vision and intelligent tracking.

Stanley AeroLight IceFlow Stainless Steel drink bottle, was £39.99 now £28.50 (29% off)

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If you’ve had a Stanley water bottle on your wishlist for a while now, you can take almost 30% off during the Prime Day sale. All five colours are discounted with the leakproof and dishwasher safe design ideal for taking with you on the go. It will certainly come in handy to keep you hydrated over this recent bout of unseasonably warm weather.

Ninja Zerostick Hard Anodised 3-piece Saucepan Set, was £149.99 now £92.99 (38% off)

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Could your pans do with a bit of an upgrade? Or maybe they’ve seen better days? This non-stick set from Ninja is just shy of £90 at the moment, with them being suitable for all hob types, including induction. You can also purchase their pots and pans individually, if you’d prefer, with them being discounted to varying degrees.

Ring Battery Video Doorbell + Ring Indoor Camera Bundle, was £149.98 now £54.99 (63% off)

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One of the biggest and best Prime Day deals, with almost £100 off, this Ring video doorbell and indoor camera bundle is such a steal. Controlled completely from the accompanying app, you’ll be able to see who is at your door without getting up from the sofa, with it also coming in handy if you need to accept a parcel but aren’t home.