Secret Amazon section you've probably never heard of has discounts you won't find in their spring sale
The massive Amazon Spring Deal Days 2025 has kicked off with thousands of incredible discounts across the site.
Running from March 25 to 31, products from some of the most sought-after brands have plummeted in price, from Ninja air fryers to Shark vacuum cleaners and Lay-Z spa hot tubs.
Unlike Amazon Prime Day, anyone can access the sale, regardless of whether or not you have a Prime account.
However, eagle-eyed shoppers have spotted a secret deals section on the website that's packed with exclusive deals for Prime members, if you know where to look.
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Where to find the 'secret' sale section
You can search the exclusive deals if you filter by ‘Prime exclusive’ (just look for the 'filter' dropdown menu on the mobile app, or the checkbox on the left-hand navigation bar on desktop). There, you’ll find massive discounts across top brands such as Shark, Ninja, Bosch, and Nespresso.
You can only purchase these offers if you have a Prime membership. You can sign up for a free 30-day trial here and simply cancel the subscription once the sale ends. If you want to keep the perks such as free next-day delivery, then a Prime membership costs £8.99 per month or £95 per year.
Shop our 'secret Prime sale' picks below (or scroll down to shop the best deals from the Spring Deal Days):
Shark Corded Upright Vacuum Cleaner, reduced from £199.99 to £122.55
You can save extra money on the coveted Shark Corded Upright Vacuum Cleaner if you sign up for a Prime membership. A number one bestseller, there are two floor modes with an anti-allergen feature that will tackle 99.99% of dust and allergens. Perfect for spring cleaning.
Nespresso Citiz Pod Coffee Machine, reduced from £174.99 to £129.99
If you’ve always fancied a posh at-home coffee machine but don’t want to spend a lot of money, then now’s your chance. Designed to look good in any kitchen, you can enjoy a hot cup of coffee every morning with the simply click of a button. It'll save you money in the long run, too.
HUAWEI Band 10 Smartwatch, reduced from £59.99 to £49.99
A smartwatch has made it into the sale and does it all. Designed to track your sleep and heart rate, it’s a great way to monitor your health with the help of AI - and looks better than the average Fitbit.
Ninja Foodi ZEROSTICK Roasting Tin, reduced from £24.99 to £20.99
If you want to upgrade your kitchen game without having to fork out a fortune, then consider the Ninja Roasting Tin. Designed for cooking and baking, it’s proudly non-stick, and will fight hard against rusting and staining.
Crock-Pot Slow Cooker, reduced from £45.99 to £31.99
You can now cook curries, chillies, casseroles, and soups for less. The Crock-Pot has three heat settings for a variety of hearty dishes and is now reduced to £31.99 for a limited time only. Need we say more?
Breville Curve 4 Slice Toaster, reduced from £48 to £36.99
With four-slice capacity, your life is about to get a whole lot easier. The Breville Toaster has everything you could possibly need, from defrost and reheat settings to browning control so that you can choose your preferred shade of toast.
The best discounts in Amazon's Spring Deal Days sale
All-new Amazon Fire TV, reduced from £429.99 to £229.99
For a limited time only, the new Amazon Fire TV has dropped in price to only £229.99. A more powerful version of the TV series, it's never been easier to stream your favourite TV shows and films. Alexa Voice Remote is on hand to help you to search for content and check the weather, too.
Ninja Foodi MAX Dual Zone Air Fryer, reduced from £239.99 to £179.99
If you've always wanted to jump on the air fryer bandwagon, then consider this a sign. Reduced from £239.99 to only £179.99, you can save a huge amount of money on the cult Ninja Foodi MAX Dual Zone Air Fryer. It has six cooking functions, will allegedly save up to 65% on your energy bill, and comes with two dishwasher-safe cooking drawers. Plus, it'll look good in the kitchen.
Lenovo IdeaPad Slim3 Laptop (16GB RAM), reduced from £599.99 to £359.99
Super lightweight but with tonnes of storage, there's a reason this laptop is so popular with cash-strapped students - and it's currently almost half price, with a whopping £240 off. Happy shoppers say it's good bang for your buck for the quality and speed you get, noting that the battery charges quickly enough for it to be the perfect on-the-go companion.
Shark Corded Upright Vacuum Cleaner (0.83L), reduced from £299.99 to £199.99
Described as 'the best vacuum cleaner ever' by one customer, the Shark Corded Upright Vacuum has earned thousands of rave reviews, and for good reason. It's designed to tackle pet hair, captures 99.9% of dust, and reduce the risk of allergies. A great investment for spring, if you ask us.
Le Creuset Stoneware Rainbow Coffee Mugs, reduced from £85 to £49.99
Nothing says you have got your life together more than Le Creuset. This selection of rainbow coffee mugs will bring a whole new meaning to put the kettle on and your guests will thank you for it. In case you need convincing, one five-star review reads, "Let me start by saying that Le Creuset is a brand renowned for its exceptional quality and craftsmanship, and their mugs are no exception. These mugs are truly a work of art, with their sleek design and elegant colours that will complement any kitchen decor."
Echo Dot (newest gen), reduced from £54.99 to £44.99
The Echo Dot is another cult buy that rarely gets a look in when sale season comes around. With the power of Alexa, you can do absolutely anything on this nifty device, whether you need a weather update or fancy listening to a podcast whilst you're cooking.
Ninja StaySharp Knife Set, reduced from £189.99 to £141.99
The best knives in the business, whether you're a budding chef or seasoned pro. Over 100 have been purchased in the last month alone, so you'll need to move fast to secure the limited time offer.
Amazon Kindle (16GB), reduced from £94.99 to £79.99
Over 4,000 of the new Amazon Kindle (16GB) have sold on the site in the last month, which says just about everything you need to know. It's the lightest and most compact Kindle to date, with a glare-free display and adjustable front light for comfortable reading.
It will make an excellent gift if you have birthdays coming up.
Lay-Z-Spa 60025 Helsinki Hot Tub, reduced from £699 to £509.49
Bet you didn't expect to find a hot tub on here, did you? But with summer pending, what better excuse to upgrade the garden in time for the sunshine? According to reviews, it isn't too difficult to set up, and fills with water in less than 30 minutes.
Amazon TV Fire Stick (newest gen), reduced from £39.99 to £24.99
You're sure to have heard all about the Amazon TV Fire Stick, which has the power to transform any television into a smart one. You'll be able to download all of your favourite apps to watch your favourite shows in one place, no matter where you are.
Topics: Amazon, Shopping, Technology
Danielle Fowler