Brits are scrambling to a little-known watch website for affordable designer accessories.
With hundreds of rave reviews online, men say they've received 'many compliments' after wearing one of the brand's sellout watches, and it's not hard to see why.
Speaking about one of the label's bestselling pieces, one shopper raved: "I have many watches, bigger names, bigger prices, but none of them come close [to this]. To boot, it has rarity, it has style, it has true eco credentials."
Another customer agreed, as they added: "Nice size on the wrist and I’ve got many compliments from watch guys at work about it."
A third simply wrote: "I am absolutely blown away by this watch!"
So, what's the watch brand men are raving about, and what style should you get the old man before Father's Day? Scroll down to shop our top picks now.
What's the watch brand everyone is talking about right now?
In case you haven't already realised, people are raving about this independent British watch brand.
Their watches are expertly crafted from 80% recycled steel, whilst the straps give a new lease of life to recycled ocean plastic.
Designed in Dorset, each model is only one of 100, so they are truly one of a kind. Interested to find out more? Scroll down to shop our favourites now.
Shop our top Father's Day picks now
Blue Steel
The brand's newest limited edition model? The Blue Steel. It's more than an everyday timekeeper too, as you can expect all the details of a proper dive watch. We're talking a 41mm case, 200m water resistance, and Seiko NH35 automatic movement inside.
You'll need to hurry if you're keen, as there are only 93 of the 100 left at the time of writing this.
Player One
One of the brand's most popular watches is the Player One, which is inspired by the 'glory days of gaming'. A thoughtful gift for the old-school gamer, the 41mm dive watch is made from 80% recycled steel, an ocean-plastic strap, and is only one of 100 pieces.
One five-star review reads, "I am incredibly impressed. I love it! It feels incredible, it looks amazing, and if it was just a regular watch, I’d have been blown away already by the finish-at-this-budget factor, but when you add in the ethos, I’m lost for words." Well, there you have it.
Poison Ivy
Another winner is the Poison Ivy, which is designed for everyday wear. Discover a 41mm case expertly crafted from 80% recycled stainless steel with an ocean-plastic strap. According to the brand, its dependable Seiko NH35 automatic movement is the best part, and is a subtle nod to traditional craftsmanship.
Again, it's racked up rave reviews, and rightly so. One shopper said, "Absolutely chuffed with this watch. The weight, feel and look are all spot on. The design is a healthy dose of tried and tested, mixed with a more modern colour palette and aesthetic. It's worth every penny."
Topics: Shopping
Danielle Fowler