Jeremy Clarkson shares Hawkstone beer advert after it’s been banned from TV

Jeremy Clarkson has unveiled a new advert for his Hawkstone larger – which has apparently been banned from by broadcasters.

Alongside his hugely successful venture at Diddly Squat Farm - which has featured on four seasons of the TV presenter's hit Prime Video series Clarkson's Farm - and a venture into the word of pubs, the 65-year-old also has his own brand of beers and ciders.

Created in 2021, Hawkstone lager is created from barley grown at Clarkson's Cotswolds farm and is part of his ongoing pledge to back British farming.

There's only one problem for the former Grand Tour man, however, the advert is banned on every major broadcasting platform.

Why, you ask? Well, it's all down to what should be a very obvious oversight regarding the language used in the video.

The presenter has created an ad to promote his Hawkstone brand (Hawkstone)

The ad starts with Clarkson, flanked by numerous farmers, telling the camera: "It’s difficult to put into the spoken word how hard it is to make Hawkstone’s lager. So instead, I’ve put it into a song for some farmers to sing."

The choir then begins the love song to Hawkstone, with the overwhelming majority of the lyrics being composed of the line 'f**k me it’s good' being repeated over and over.

Once the song ends, Clarkson takes a sip of the beer before telling the camera: "Hawkstone. It is f**king good."

As good as Hawkstone beers may be, you can see why the video would run into trouble with advertising executives or TV stations who dared broadcast it before the watershed.

Watch the advert - which we've taken the time to heavily censor - below:

Upset by the news that his expletive laden advert isn't suitable to go on TV or the radio, Clarkson is now doing what he does best, moaning about the 'fun police' sat in 'beige offices'.

Referring to the advert as 'the best thing I’ve ever made, apart from a shepherd’s pie in 1988', the TV presenter called the pushback a 'c**k-up'.

"I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned," he said. "The fun police in their beige offices have decided that the public can’t be trusted to watch it. It’s been kicked off the telly, silenced on the radio, and barred from the cinema.

It's not clear who exactly has banned the advert, but it's not surprising as to why (Hawkstone)

"Apparently, it’s ‘not compliant’."

While Clarkson didn't specify exactly who had rejected his hopes of showing the advert on TV - Clearcast and Radiocentre are the bodies responsible for vetting adverts for TV and radio - this wouldn't be the first time he's had his creations knocked back.

In 2022 he created a similarly sweary advert, which featured him lying down in a field of barely and telling the plant it would one day be getting people 'p***ed' (via Drinks Business) which happened a year after another run in with regulators in 2021.

LADbible Group has contacted the ASA for comment.