Fans of Jeremy Clarkson and his hit Amazon Prime Video show Clarkson's Farm have been left conflicted after visiting his newly opened pub and seeing the price of a pint.
The Who Wants To Be A Millionaire presenter spent the August bank holiday weekend running his pub, The Farmer's Dog, which opened just in time for the extra day off work to mark the end of summer.
After punters were spotted queueing from 8am and encountering a couple of teething problems, the general consensus among fans of Clarkson's Farm is that Jeremy's latest business venture is a welcome addition.
Clarkson took over the pub earlier this year, spending almost £1 million to secure the premises which lies around 20 minutes away by car from Diddly Squat Farm, just off the A40 in the village of Asthall, near Burford.
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He has promised to use British produced goods only inside the pub and restaurant, which stocks all varieties of his own British-made Hawkstone beers and cider.
With long queues across the weekend, many have taken to social media to give their two cents on what the venue is like and if it's worth visiting alongside the likes of the nearby Diddly Squat Farm Shop.
Among the reviews, some have criticised the price of a pint in the venue. But that criticism has been met with a staunch defence of the products being sold by Clarkson and his team.
One critic wrote: "Really necessary to charge those prices?
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"Absolutely ripping people off because it's on TV, it's sick."
And a second added: "Now you wonder why people go to the supermarket [for their beer]."
The price of a pint at The Farmer's Dog ranges between £6 and £5.50 depending on which line of Hawkstone beer or cider you're buying.
You are looking at £6 if you want a pint of Hawkstone IPA, Hawkstone Premium, Hawkstone Hedgerow Cider, and Hawkstone Cider. A half pint of any of these costs you £3.10.
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It is then £5.50 for a pint of Hawkstone Session lager, Hawkstone Pils, Hawkstone Breeze, and cask ale. Half pints of any of these come in slightly less at £2.90.
Defending the price of the pints, one fan said it is unfair to compare to other venues due to the message Clarkson has issued about the purpose of the pub.
They said: "Please stop complaining about the prices. You can't compare them to a 'normal' pub, where food is sourced by huge national wholesalers."
Ahead of the opening, Clarkson issued a message on the pub website saying he 'tried his absolute hardest to make sure that every single thing you consume in The Farmer’s Dog was grown or reared by British farmers' - something he admits he 'failed' to on one account.
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But for the most part the message is clear - Clarkson is using the pub to support local. And he has admitted that the experiment is unlikely to make him any money.
Another fan of the pub stood up for what Jeremy was doing, adding: "Before moaning about prices, just ask yourself if you are comparing like for like."
Topics: Jeremy Clarkson, Food And Drink, Pubs, Alcohol, Celebrity, Viral, Clarkson's Farm, Cost of Living
Tom Earnshaw