Five Guys might be delicious, but some customers just can't stomach the price of their burgers and chips.
In comparison to its competitors, the fast food chain is a pretty pricey lunch stop. But I suppose you get what you pay for.
But if you still don't understand how the firm can justify charging nearly £11 for a cheeseburger, keep reading.
Five Guys do offer 15 free toppings to be fair, so it is a bit of give and take.
But the company has to make money somehow - and quality comes at a cost.
It's not just delectably tasty for no reason - Five Guys only uses fresh ingredients, unlike many other fast food chains.
This stuff obviously come at a higher price than the frozen alternative and doesn't have as long of a shelf life.
The chain gets its spuds from all over the world and hand-cuts the potatoes in store to create their fluffy, crispy fries.
Five Guys meat is also reportedly from a speciality supplier, which is comprised of 80 percent lean and 20 percent fat ground beef - apparently, this is the perfect ratio of yumminess.
The fast food joint is known for being pretty generous with its portion sizes too, which doesn't come cheap.
You can barely fit the burgers in your mouth to take a bite and let's not even get started on there being enough fries to feed a small family at the bottom of the bag.
Five Guys scrumptious chips are also cooked in peanut oil, which can be an extremely expensive commodity.
The cloud-like burger buns also cost quite a few quid, as apparently they are much sweeter and eggier than most.
Five Guys CEO Jerry Murrell said the bread is baked fresh daily and shipped out to every branch.
And he isn't shy about discussing his company's pricing for a burger and chips or peoples opinions about it.
"Our food prices fluctuate," Murrell said. "We do not base our price on anything but margins.
"We raise our prices to reflect whatever our food costs are. So, if the mayonnaise guy triples his price, we pay triple for the mayonnaise! And then we'll increase the price of our product."
So, there you have it. Straight from the Five Guy's gaffer.Featured Image Credit: Five Guys/Mike Kemp/In Pictures via Getty Images